So you don’t have the purrr-fect business name or tagline….and it’s driving you bat shit.

You also have no clue what in the actual fuck to call yourself (’cause coach is sooo cliche and requires ten minutes of explanation). (Also: I’ve always wanted to say “what in the actual fuck.”)

And it’s not just the words that have you stumped. You constantly switch around your packages & services. Your site is like a Merry-Go-Round. You’re obsessed with an idea one week and totally over it the next.

Why all of this craziness & bipolar-ness in your biz?

You’re expecting that everything’s gotta be AMAZE right out the gate.

You’re far from ignorant. You know the importance of fabulous design + kickass copy (hence why you’re here, am I right?). You aren’t oblivious to the fact that your website is your online, 24/7 “sales person.” YOU KNOW.

The problem is you might know a little too much. And instead of inspiring you, you’ve let all the noise become one more reason to procrastinate. “Well, I don’t have my core message drilled into 1-2 sentences soooo I certainly can’t post about myself in that new Facebook group…” “Well, I don’t have a super cool tagline so I definitely can’t put my site out there…”

Here’s the thing though: You don’t have to have the perfect ANYTHING to launch your site or share your message.

And if you wait for the impossible ‘perfect’ copy/tagline/title to materialize….you’re missing out on hundreds of dollars in sales.

We learn by doing, and once we take action…things become so much clearer. Think of it this way: You can’t grow by hanging back sippin’ on your cranberry vodka, saying, “Next song…I’m out there,” while your competition is shakin’ their booties & landing all the hotties on the dance floor.

Or, you know…clients. On the Internet.

Once you actually START, you’ll learn what you like & don’t like pretty quickly. And you can refine from there.

If you don’t ever actually get out & DO IT, you’ll never figure out that maybe you really DON’T wanna coach 20-something women because they can’t actually commit to paying you a significant sum every month.

Or you’ll never realize a certain part of your signature package is actually super tedious and boring and YOU HATE IT and your life would be a million times easier if you just CUT IT OUT (and the beauty of being self-employed is that you can!)

Yup. A lot will change when you start to actually work in your business. And that’s good. It’s supposed to.

You will change, too. And that means you can switch things up as often as ya like.

You don’t have to love every part of your business right away.

You can tweak, and keep tweaking, until your design, copy and packages are perfect – for now.

‘Cause even then, one day what you THOUGHT was immaculate will become stale & need an makeover, too.

Basically: You’re the boss & you get to call the shots. You can pivot into a totally different niche if you want. You can scrap everything & come back bigger & better (or smaller & leaner, if that’s more your style). Established business owners restructure their empires all. the. time.

You DO NOT have to have it “all together” to start making money or run a business. Period.

I know I sat in the “what should I do?” camp for almost three years. Three years I spent working my tail off for other people, writing about things that the end of the day didn’t matter (but for realz – I know sooo much about Kim Kardashian it would probably scare you).

And even now, over a year into my biz, I’m still toying with my packages & services & overall brand message on the daily – getting clearer and discovering what parts I like best (and ditching the rest like last year’s [loved yet worn-down] TOMs).

Case-in-point: I recently switched up my Overnight Celebrity package to better accommodate my clients’ needs. It now include 3 pages of compelling copy – a sexy sales page & mind-blowin’ bio, and the NEW haute home page. I realized that most business owners wanted/needed all three pages, and thought I’d adjust the sails to try out this new model.

This updated package helps you get the 3 basic pages you need for your site outta your head & onto the web so you quit fussing over having it all “just right.” It’s quick + clean + easy. And it allows you to start RUNNING a REAL business instead of just thinking about it.

So basically what I’m saying is that NOTHING’S ever going to look or read just the way you want it.

So what you gotta do is hit the ground running (or sashaying, if you’re in heels) & just put SOMETHING – ANYTHING – out there….and THEN gauge how it feels.

You don’t know what you don’t know. And you won’t know until you start.

Your Turn //

What’s the ONE THING you’re not releasing to the world because it’s not “just right”?

I want you to challenge yourself to…
1. Stop playing with it.
2. Launch it. Publish it. Announce it.
3. Wait a week. Come back to it. How does it feel now? Is it still “missing” something? Is it still feeling off? Did that thing you were obsessing over really matter that much? Chances are….probably not.
4. Repeat with each thing that’s holding you back in your business.

Has the quest for perfection ever held you back? What did you do to overcome your fear? Talk to us about your “Just-DID-It” moments in the comments. (Full disclosure: This blog post was one of those “ship before you’re ready” things. I wrote it in about an hour – and most blog posts take me up to 3…which is NOT a plan of action I recommend.) xo