Spoiler alert! Nobody really becomes successful following the rules.
Now, don’t get me wrong. I’m a mega fan of templates. I think certain business ‘scripts’ – a launch plan, a pre-determined sales page structure – work because humans are inherently wired the same.
But you know what the most successful people do? They flip those scripts. They take those templates and they do something wacky or totally unexpected with them.
They don’t let themselves feel inhibited by all the “rules” out there. Instead, they use what other people have already created – the stilleto-steps the others have already walked – as a starting point. And then they bend the “rules” like the badasses they are to fit their own personality/work style/creativity. They know they’ll never get where they wanna be by following a path somebody else has already created, because that well-worn path was somebody else’s destiny, not their own.
This applies to every part of your business you might use a “template” for – including blogs + other content you create.
The true movers + shakers don’t soak up + then regurgitate information from some (or a few) gurus – over + over + over again. (Srsly though, aren’t we all sooooo sick of reading the same type of shit in the business world, and really every other industry, too? I am!)
True movers + shakers look inside first, and ask themselves what really needs to be shared – and then share only that.
So if you want to achieve the sky-high level of success of your fave online girlcrush? You gotta’ do what they do – and I don’t mean shelling out fistfuls of cash for their latest blueprint + robotically going through the motions, crossing your fingers that this particular course/book/thingy is IT. That’s a surefire way you’ll always be one. step. behind.
Instead, you need to create from the same place the successful people create from – a place of love, spontaneity, originality and fuck the rules-ness – and that’s when the success will come.
For the love of all things sparkly, it’s time to start creating + sharing the stuff that matters.
You in?
copywriter for lady rebelles, trendy tastemakers + spiritual sellers.
Soooo much yes to this! You really hit the nail on the head here, Erica! We don’t need to be following rules, we need to be doing what works for us. It’s too easy to get wrapped up in what we are doing rather than why we are doing it and that’s where templates trip us up. For example, not everyone needs a MailChimp list jam-packed with followers. What they do need is a way to get their message and offers out to people. Once you know the why, you can start to figure out a way that works with your own brilliance and gets your perfect people’s attention. Let’s raise our glasses to adding value, yes? Thanks for a great post!