10 Quick Sales Page Tips I Wish I Would Have Known Sooner

1. CLEAR trumps CLEVER. Always & forever, amen.

2. SHOW, don’t TELL.

Painting a picture with words (and specifics) is far more compelling. But only do it if you can do it in a way that’s CLEAR. (See #1)

3. VERBS are where it’s at.

If a sentence is boring your pants off, change the verb. (Example: If a sentence is boring your pants off, DITCH the verb. Case closed.)

4. Idioms.

There’s an entire online dictionary dedicated to them. Use ’em.

5. The people on the other side of your sales pages are ACTUAL PEOPLE.

 

6. …But that doesn’t make them immune to basic marketing & sales psychology.

(See: Influence – the only book I actually read in grad school)

7. The P.S. is the most read part of any sales letter/page.

 

8. People want TANGIBLES.

Even if your service involves something people can’t SEE (like a chakra cleanse or a coaching session that teaches how to amp up your libido), you’ve gotta somehow tell your readers EXACTLY what they’re getting – both logistically (a 90-minute coaching session) and as a result (a higher sex drive, more energy in the bedroom, and a bonus pair of peek-a-boo panties [or whatever])

9. Your brand voice and your voice voice DON’T have to be the same.

But they should be similar. I’m pretty much an open book (see: my previous post) but I also have a slightly different style depending on who I’m writing for and in which medium.

10. It’s NOT that serious.

In fact, most people like to laugh. I absolutely agree that your sales page’s main purpose is TO SELL, not ENTERTAIN. But I also know that I am FAR MORE LIKELY to remember a FUNNY person than a SERIOUS one. Chew on that.