Let me be reeeeallly honest with you ladies: Consistency has always been rough for me.

Sure, I can be consistently 30 minutes early for everything, always. Or consistently choosing the wrong guy (workin’ on it!). Or, y’know, consistently being um, inconsistent. (Case-in-point: This blog hasn’t been updated in over a month…even though there are many [many, maaaaany] draft posts that are almost-kinda-sorta-but-only-really-just-halfway-there.) I’m simply more of a spontaneous, write-when-inspiration-hits-me kinda girl…and I’ve (mostly) come to terms with my off-the-cuff nature.

Unfortunately? Consistency is hella important to online business. Not in the rigid, must-blog-every-week-or-I-will-totally-end-up-broke-and-alone-and-existing-on-mac-n-cheese or I-only-send-my-newsletters-on-Tuesdays-because-some-guru-said-so kinda way, but in the my-brand-is-cohesive-and-people-know-what-the-heck-I-stand-for kinda way.

And double unfortunately? I’m not fantastic at either of those. (Cue the tiny violin.)

But I’m not here to talk about my flaws (that just aint a good look), but rather to clue you in on a little bit of advice that I heard from a mentor recently that has totally and radically changed the way I think about consistency, my message and having a killer brand. 🙂

Ya’ll ready for this?

Kat Loterzo recently shared in one of her many amazing business trainings this idea that there are very few things you must do everyday in your business. Like, just two, actually.

And my favorite of those two? You MUST share your message everyday. Like 7/365, yo.

While anything that requires a daily effort terrifies my little panties off, what’s great about this idea is that this truly doesn’t haven’t to be anything major.

It doesn’t necessarily mean writing a 500+ word blog post all about why you are so head-over-heels obsessed with what you do and how it’s going to change the planet (although it can).
It doesn’t mean creating a new e-course every week and hoping it’ll sell out.

Instead, it really just means sharing (without fear) whatever juicy morsel you’ve been marinatin’ in your brain (and heart) that day about what you believe about life + the world (and of course, somehow tie that back into your business).

This can be a standalone sentiment on your biz’s Facebook page. Or a delectable comment in a Facebook group or forum. Or even just a loving note to one of your prospects.

The medium doesn’t matter. It’s the sharing that counts.

And the reason I love this yummy bit of advice is twofold:

1.) It makes sure you’re putting yourself out there for prospects to see – every single day. Even in a teeny, tiny way.
2.) It forces you to refine your message. To get super, sparkling clear on what it is you truly stand for. To whittle down your ideas. To take a stand. To make a statement (that may or may not be as outrageous as the one hanging around your neck).

I’m especially in love with that second part. In fact, one of the draft posts I have saved (which may or may not make it’s debut on the Interwebz – I’m still undecided) talked about how to find your message by asking yourself specific questions. Okay, one specific question.

Which is awesome. And a fabulous way to get in touch with your message to begin with.

But when I heard Kat speak about the daily message-sharing, it hit me that really…you can ask yourself all the profound questions in the world, but if you don’t start trying to articulate the answers in a way that makes sense to you and connects with your potential clients, it won’t mean squat.

The only way we ever truly learn or change or evolve is through action, and sharing your message everyday is probably one of the most powerful actions you can take to figure out what the hell you truly stand for and what makes you different.


Yes, I was sooo inspired by Kat’s advice that I decided to create an easy, breezy little challenge for you guys. I’m hereby declaring that for the next 14 days, I will unabashedly share my message in one form or another, on the Internet, where others can see. (This counts as day one, BTW.)

I’m calling it the 14-Day Message Makeover Challenge. I’m not doing any sort of fancy email list or Facebook group (for realz – I can barely keep up with that ish as it is), but I do want to hear from you + find out if you’re game.

Aaaand, if you’re anything like me, I know you absolutely MUST have a way to keep track of this or it won’t happen. You can go ahead + click here to pick up a cute lil’ spreadsheet I created to help you track your progress during the challenge. Just make sure you create a copy for yourself!

So, if getting clear on your message is important to you (and yasss, it should be) + you’d like to officially pledge to share your message for the next two weeks, simply pop a comment below + let us know who you are, what you do + what you believe your message is right now. I’ll check back in with you in 14 days!

Over to You, Beautytown!


P.S. The 14-Day Message Makeover Challenge starts….NOW! It’s go time, ladies. I can’t wait to hear all about your brilliant businesses! (And don’t forget to download your worksheet here!)

P.P.S. If you’d like me to personally help you nail down your business message (in sexy, seductive syntax), check out Mini Message Makeover.