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A lot of business owners freak out about what to offer.

They go back-n-forth for months over whether their coaching packages should include four sessions or (gasp!) five.

They have minor heart palpitations over whether to offer health coaching to women one-on-one or cook up meal plans for the masses. (Or, y’know, write entire websites for clients or just help them discover what they should write about. [Just me?])

They journal, meditate, pray to whomever and eat loads of dark chocolate, pondering if it makes more sense to serve up exclusive, done-for-you services or focus on creating some crazy-pants signature program they can run like twice a year.

And they might even wake up in the middle of the night for years ’cause they’re so damn multi-passionate they can’t decide whether they should focus their business on their obsession with social media, their obsession with health or their obsession with fashion.

Uggghhh. Even writing all that down is frustrating and annoying and gives me a total almost-migraine.

The good news? If that sounds like you (or someone you know *ahem* your bizbesties *ahem*), I’m about to end that struggle for you, forever.

Here’s a lil’ #realtalk for ya (which might actually come as a relief):
What you “do” doesn’t matter!

Okay. Lemme pause just a sec. OBVS what you do matters. That’s why I encourage you to do it and spend hours upon hours of my time helping you bring these brilliant little businesses into the world.

By “doesn’t matter,” what I really mean is that the modality that you use to provide your clients with transformation – whether that’s Reiki, hot yoga or style coaching – is not the important part.

The only thing that truly (madly, deeply) matters is that your product/service gets your clients results. Your only job is to create (and offer) SOMETHING that enables your dream(y) clients to BE, DO, FEEL, HAVE something better.

And in the end, it doesn’t matter how you get your peeps those results.

This is fab, because it means that if at different points in your business, different things start to strike your little fancy – that’s okay.

Explore them. Offer something totally wacky and original and something nobody else has ever thought about before.

Mash up 800 of your silliest interests into one premium offer. Pivot in a totally fresh direction – offer health coaching. Offer EFT sessions. Offer fucking online yoga classes.

As long as it relates to your unique message, is hella fun for you and helps people get what you want to give them,  you can “DO” whatever. Because as long as you get your clients what they want – the dream body (read: confidence), the clutter-free closet (read: empowerment), the zillion Twitter followers (read: belonging and influence) – you’ve done your job.

So get creative with it. Get wild. Quit talking yourself out of offering what you TRULY want to.

Cause for real, it doesn’t matter anyway…at least not enough to keep you up at night. 🙂


P.S. If you are reeeeallly bumping up against some major resistance trying to come up with an offer (and get the sales copy out into the world so peeps can actually buy it), you might wanna check out my new BETA service, Red Carpet Ready. I’ll help you create your offer based on who you are and how you work best and then bang out all your launch copy. You don’t have to do a thing but show up and show me who you are. Click here and learn more and you can nab that BETA price, too.