This week, I cried reading a client’s intake form.

Now, to preface: I am quite the sensitive Sally & can produce a bucket of tears pretty much on demand (maybe I should have been a soap opera actress?) – but either way, these tears caught me off guard.

Who cries reading about business?

Well, apparently I do. But it wasn’t my client’s business per se that made me well up, but rather the story behind her business.

The reason this client created her business was ridiculously moving. And ridiculously relevant to me.

I’m used to sympathizing with my clients, and getting really passionate about their businesses, but this was different.

As my client spilled her soul there on the page, I recognized myself in every word; in every sentence. And the offering she decided to create in a response to her own journey is exactly what my little heart is yearning for.

I felt an instant connection to her, and to her project. And above all, her intake gave me hope that this particular issue that is bothering me can be healed.

Her vulnerability = my healing. Talk about a big freakin’ deal, y’all.

And so it got me thinking. I know a lot of you doubt yourselves from time to time. You wonder if what you’re doing really matters, if anybody truly cares.

And I’m here to tell you that FUCK YES they do.

TRUTH IS SOMEBODY OUT THERE RIGHT NOW NEEDS TO HEAR YOUR STORY. THEY NEED YOU TO BARE IT ALL SO THAT THEY CAN BELIEVE THAT IT WILL ALL BE OKAY,  OR THAT IT IS POSSIBLE, OR THAT IT CAN HAPPEN.

Our stories make us human. They make us real. And they aren’t something to hesitate to share or keep to ourselves or shove in a box and feel ashamed of. Because there are people just like me – and your ideal clients – out there who need to hear exactly what you have to say.

In all honesty, I felt different after reading this client’s intake. I felt hopeful. And confident. And a little less alone.

So, moral of this story? Thank you for telling your stories – and here’s to making as many people as possible cry joyful tears.