by Erica | Feb 3, 2014 | Business Design, Inspiration
For most of us, entrepreneurship isn’t a choice. It’s more like…destiny.
Take me, for example. Entrepreneurship is literally in my blood. I grew up in a household with a trophy entrepreneur at the helm (read: my dad has run his own business over 20 years). And as a daddy’s girl, I knew I wanted to “be the boss,” too.
And then it kinda-sorta happened. In 1998, it became quite clear I was destined to create my own career. That was the blissful year my parents bought AOL + I realized there was an entire buffet of information at my fingertips (even if said information was written in Comic Sans font against a starry black background – eek).
I already labeled myself a writer, but the Internet opened up a whole new world for me + a whole new way for me to create – and write. I would stay up until the wee hours of the night feverishly writing + researching. And later that year, I birthed my first e-zine – which I sent through AOL’s shitty mail servers to over 2,000 people – about fashion + beauty (which, at the time, included haphazardly written reviews of Candy Kisses lip gloss + Urban Decay nailpolish, natch).
And I fell in love. I got such a rush from bringing my creations to life + receiving feedback on my writing + ideas from tweens around the globe. I even pitched a national glossy + was contracted to write a full-page article on how other kids could create their own ezines + share their passion for whatever-the-heck they loved.
I was 11.
Yep. Entrepreneurship was clearly my path. Creating on my own terms was my one true love.
Unfortch, my ezine folded in 1999 (which I’m pretty sure is the actual term I used at the time even though I proooobably had no clue what it meant), when boys + middle school drama became more important than writing articles about how to give yourself an at-home facial with just a big bowl of steaming water (this was revolutionary stuff, you guys).
Once ‘real life’ set in, I simply couldn’t keep up.
And that’s the thing about entrepreneurship. Being “the boss” of something is helluva lot of hard work – and it doesn’t stop when life starts.
If you wanna “make it” as an entrepreneur, you have to live + breathe entrepreneurship day in + day out. You’ve gotta put a ring on it.
I know most of us get into business for ourselves to be ‘da boss. Sometimes it’s ’cause we’re too wild for the office, sometimes it’s because what we’re great at is a career we have to invent ourselves.
Whatever it is, though…a lot of us are drawn to the freedom entrepreneurship promises.
But there are downsides to this do-what-you-want lifestyle that a lot of people don’t talk about. Mainly? It’s work!
You don’t just quit your job, launch a business and then throw yourself a little party ’cause you’re done.
(Although I do recommend working in your sexiest party dress, always.)
Running a business takes consistent effort on the daily. And just like any other long term relationship, it’s going to have its pitfalls.
Sometimes this means you have to face client meetings + deadlines the morning after a devastating fight with your boyfriend that had you up til 4am with mascara dripping down your face.
Sometimes it means that bills sit untouched in your cutesy “Inbox” desktop organizer for far too long because they simply can’t get paid right now.
Sometimes it means you’re sick for two weeks with the flu + nothing gets done (especially if you haven’t scaled your business in a way that allows you to make passive income).
Sometimes it means you’re buried under a darkening cloud of depression or debilitating anxiety – and yet if you want to bring home the bacon (literally and figuratively), you have to smile + pretend it’s all gravy when really you’d rather do anything but explain your refund policy to another potential client ever again.
You’ve got to commit to be there for your business everyday. Sickness + health. Richer + poorer. You know, alla that.
Now. I do not mean you have to run yourself down + put your self care or your health on the back burner to sustain your business. (Read my old post, “Are You Being Codependent In Your Business?” to find out why that’s a horrible idea.) What I do mean is that you have to accept your life is not going to stop just because you have your own business – and that having a business “launch” isn’t the end of your work. It’s just the beginning, babe.
So, the number one thing you gotta know before you start a business? You have to want it every day + not just when things are easy.
Sound familiar? Well, it was inspired by this quote, from one of the most famous love stories of our modern age: “So it’s not gonna be easy. It’s going to be really hard; we’re gonna have to work at this everyday, but I want to do that because I want you. I want all of you, forever, everyday. You and me… everyday.” – The Notebook
So tell us: Do you want your business bad enough?
Your Turn! //
What’s ONE THING you’ve done in your business that proves you’re in for the long haul? Plop a comment below + tell us about your commitment to your business. Make it official, yo. Then, be sure to SHARE + LIKE this article to let others know you’re in it to win it!
by Erica | Jan 22, 2014 | Business Design, Inspiration, MoneyMoneyMoney
Being successful is hard work, ladies.
If it were easy, well, there’d be a lot more of us sprawling out on the couch in yoga pants on Monday mornings instead of hitting the road for the morning rush.
Instead, many of us stay stuck in route patterns & routines for weeks, months, years – even decades.
Why do we do such things? Why would we rather dig into another PLL Netflix marathon than actually write that blog post (when we know that blog post is going to get us closer to where we want to be)?
…’Cause change is effing hard, ya’ll. It requires feeling uncomfortable & awkward.
But I’ve got news for ya, babe:
Yep. To get the lifestyle you crave – y’know, with the money in the bank, the accolades, the delicious feeling of following your heart, the fabulous shoes (just me?) – you’re gonna have to change things up. It’s a scary but true fact that the most wealthy & championed womenpreneurs know – and use to their advantage.
‘Cause like Einstein said, insanity is doing the same thing over & over & expecting different results.
You may not even know where or why you’re stuck. But as someone who spent years spinning her own training wheels before finally pedaling off into the land of Entrepreneur-ville, I’ve got some insight for ya.
Today, I’m gonna fill you in on a few moves that are slaughtering your chances of sweet success before you’ve even had a chance to sip your morning latte. Ready? Leggo!
1. You’re Staying In Your Comfort Zone.
If you wanna rise to the tippy-top of your industry, you HAVE to leave your comfort zone.
Of course, everybody’s comfort zone is different, so there’s no one-size-fits-all rule for what this looks like.
Take me, for example. I’m extremely shy in my regular day-to-day life, so leaving my comfort zone includes accepting (sometimes butterfly-inducing) interview requests, lining up multiple sales calls in one day and, you know, leaving the house to work instead of kickin’ it in my VS PJs. Maybe those things seem like a piece o’ cake to you – and if so, that’s great! Leaving your comfort zone might mean speaking at a telesummit or shipping your saucy new book to the publisher.
I read an amazing quote the other day. It said, “Everything you truly want is right outside your comfort zone” – and it’s soooo true! If you already HAD what you wanted, it’d be IN your comfort zone. Makes total sense, right?
The good news is that you don’t have to start rock climbing or jetset off to France with nothing but a backpack to expand your c-zone.
You can start (uber, uber) small, like reaching out to a blogger you adore & pitching yourself as a guest, or simply pushing ‘Publish’ on your newest sales page before it feels ‘finished.’
The better news? Every stiletto-step outside your comfort zone makes it grow, and eventually the things that terrify you will feel like NBD. (Trust me, guys. I used to be so anxious about driving that I couldn’t go anywhere involving a left turn. Now, I drive to major cities by my lonesome. Slow & steady wins the race!)
2. You’re Working in a Sucky Environment.
Let’s be clear on one thing:
You DO NOT have to work in a fancy high rise or have a Pinterest-worthy office space to become gloriously successful.
But you DO have to create a work environment that nurtures your creativity, growth & inner peace. (Ommmmmm.)
Case-in-point: I started this business from my boyfriend’s basement, so I’m definitely not telling you to wait until you have the perfect office set-up to get your biz on. Hell to the no.
Instead, I’m urging you to do everything you can to protect your sacred creative space.
We all unknowingly soak up the energy in whatever environment we occupy. If you’re constantly surrounded by negativity – even if you’re the most naturally positive person on the planet – you’ll eventually be brought down, too.
So how can you ensure your environment is one that helps you thrive? Well, it might mean buying into a co-working space, so you can get out of your house once in awhile. It might mean skipping out on your roomie who looooooves partying at 3 a.m. on Wednesdays (’cause aint no empire-builder got time for that).
Or it might look even simpler, like buying a dedicated desk instead of constantly sprawling out on the sofa with your MacBook (and letting ‘Real Housewives’ hum in the background – I know what that leads to…). Or maybe it means decorating a spare bedroom with a vision board, quotes or other trinkets that inspire you.
It can even mean creating delicious creative rituals to begin & end your work day so that your environment stays peaceful, like lighting candles, jamming to a specific playlist or locking your damn office doors.
You’ve got to protect your creativity and your dream. Aint nobody else gonna do it for ya!
3. You’re Giving Off Bad Money Mojo
2013 was a major wake up call for me in the money department. After a series of financial foibles, I had to take a good hard look at my finances once & for all.
And even though it was scary, taking the blindfold off was actually the best thing that could have ever happened for both me and my business.
I’m telling you, girls. This shit works. I began doing work with forgiveness and cash over the summer, and by the fall, I had tripled my income. TRIPLED.
Even if you don’t think you’ve got money drama, chances are you unknowingly picked up a few bitter beliefs about the almighty dollar growing up.
Maybe part of you still thinks you can’t be both spiritual and rich, or that anybody with a padded bank account is greedy & salacious & probably earned their piece by scamming people.
If this sounds even slightly familiar, I recommend picking up Denise Duffield Thomas’ Get Rich, Lucky Bitch sooner than later to get to work on releasing your negative money mojo.
No matter how much you’re hustling, you’re stopping cash right in its tracks if you don’t have the right beliefs around money. So hop to it, sister!
4. You’ve Got a Serious Case of Comparisonitis (and You Aint Goin’ to the Doctor)
As they say, you won’t get anywhere comparing your behind-the-scenes with another’s highlight reel.
Online, we can meticulously control how we appear – and sometimes, when you see your competitors (or even your friends) living it up, lavishly sipping fruity drinks in itty bitty bikinis or boasting about their latest book deal, you can start to feel like a total failure (even if you just nabbed a totally sweet gig yourself).
You’ve gotta remember that wherever you are right now is perfect and exactly where you’re meant to be.
It might not look like much, I get it. But I’m a firm believer in ‘que sera, que sera’ – whatever will be, will be. All in good time.
So what can you do to feel better about yourself and your biz while you build? Do yourself a favor & unsubscribe from your competitor’s newsletters. Quit hopelessly (Twitter) stalking your fave mentor. And give your own creative juju some space to breathe.
Keep your eyes on your own paper, and everything will be okay.
BONUS! 5. You’re Not Taking Small, Consistent Action
I almost didn’t include this one, but it actually may be the most important. You can be doing all the other things (except for number one, really) and not actually be doing anything that will drive your business forward.
If you ever wanna build that fancy empire, you’ve gotta stop the info. devouring, and start the info. creating.
Because successful people make their mark. And that’s the truth.
YOUR TURN! //
So there ya have it, loves! Are you guilty of any of these success-killing moves? Have you fallen prey to any other barriers to success?
I challenge you to pick one thing on this list & STOP doing it – today. Then, make a public declaration in the comments so we can support you! We’ve got your back, lady love.
P.S. Another easy way to ensure success? You gotta know how to talk about your business with flair + finesse. If you’re struggling to come up with the syntax to describe your work, you’re in luck. I have a few more Mini Message Makeovers available in January at my BETA rate. We’ll work on your cocktail pitch, come up with a killer core message and more. Read more + nab your own makeover here.
by Erica | Jan 20, 2014 | Business Design, Inspiration
This week, I cried reading a client’s intake form.
Now, to preface: I am quite the sensitive Sally & can produce a bucket of tears pretty much on demand (maybe I should have been a soap opera actress?) – but either way, these tears caught me off guard.
Who cries reading about business?
Well, apparently I do. But it wasn’t my client’s business per se that made me well up, but rather the story behind her business.
The reason this client created her business was ridiculously moving. And ridiculously relevant to me.
I’m used to sympathizing with my clients, and getting really passionate about their businesses, but this was different.
As my client spilled her soul there on the page, I recognized myself in every word; in every sentence. And the offering she decided to create in a response to her own journey is exactly what my little heart is yearning for.
I felt an instant connection to her, and to her project. And above all, her intake gave me hope that this particular issue that is bothering me can be healed.
Her vulnerability = my healing. Talk about a big freakin’ deal, y’all.
And so it got me thinking. I know a lot of you doubt yourselves from time to time. You wonder if what you’re doing really matters, if anybody truly cares.
And I’m here to tell you that FUCK YES they do.
TRUTH IS SOMEBODY OUT THERE RIGHT NOW NEEDS TO HEAR YOUR STORY. THEY NEED YOU TO BARE IT ALL SO THAT THEY CAN BELIEVE THAT IT WILL ALL BE OKAY, OR THAT IT IS POSSIBLE, OR THAT IT CAN HAPPEN.
Our stories make us human. They make us real. And they aren’t something to hesitate to share or keep to ourselves or shove in a box and feel ashamed of. Because there are people just like me – and your ideal clients – out there who need to hear exactly what you have to say.
In all honesty, I felt different after reading this client’s intake. I felt hopeful. And confident. And a little less alone.
So, moral of this story? Thank you for telling your stories – and here’s to making as many people as possible cry joyful tears.
by Erica | Jan 12, 2014 | Business Design, Copylicious
Let’s be honest: Business sometimes feels like a big ass guessing game.
We’re constantly asking (and being asked) burning questions about our target audience, like…
Who are they?
Where do they hang out?
What blogs do they read?
Where do they live?
Do they drink coffee or tea?
What problems do they have?
How do they talk about the industry?
…Am I stressing you out yet?
Lady, I get you. As a biz newbie, you might not even know exactly who your target market is, let alone how they speak! And since you’re not hanging out inside your dream client’s pretty little head, well, finding the answers can seem a downright daunting task.
Unfortch, it’s imperative you figure this shizz out – and lickety-split.
Every minute you waste NOT knowing your target market is another minute you’re NOT hearing the sweet ca-ching of money hitting your bank account.
Today, I’m going to reveal a few tried-and-true (yet not-so-well-known) methods for “reading minds” and how I apply this to writing copy that makes my clients serious cash.
Ready to become a master mind reader, too? Let’s dig in!
1. Read your own mind first.
I can’t lie: I resisted the idea that we are our own ideal clients for a grip. But after some profound inner digging, I finally accepted that often we’re creating products & services for people a lot like us – a few years ago .
Think about it. We’re all in the business of transformation, really. And the messages we’re spouting from our online soap boxes are often the exact missives we needed to hear or learn before we began our businesses. I’m willing to bet you went into business to teach something you’ve learned yourself, right?
So how do you use this to read your client’s minds? You read your own!
A few key questions to ask yourself to tap into your client’s deepest desires:
1. What made you decide to start your business? Think allll the way back to when your biz baby was just in diapers. Were you searching for information on a specific topic that proved fruitless? Did you solve a massive problem in your own life and wanted to share the wisdom?
2. What thoughts do you recall having about your situation before you went through your transformation/learned your life-changing lesson? Write down what you were feeling, thinking and doing at that time in your life (and specifically in regards to your pesky problem).
3. Now, fast forward. What benefits did you experience in your own life after learning what you now know? What changes did you make? How did you grow, change, shift?
Voila! You’ve just interviewed an ideal client without having to do a darn thing (and probably learned a bit about yourself, too.)
And speaking of interviewing…
2. Actually talk to your prospects (but take their insight with a grain of salt).
You can learn so much about your prospects by simply gifting them some of your precious time. Many online biz owners offer freebie consults to get their audience on the phone and chatting about their problems (I do this and I love it!)
Yep. Allowing your prospect to pour her wittle heart out over the phone isn’t just fascinating – it’s lucrative! First, get her on the horn. You can do this by setting up a simple sales page or simply adding a link to your calendar on your existing sales pages. Once you’ve got her on the line, ask her to describe her current situation, what she’s struggling with and what she wishes her life looked like instead.
Posing a few simple Qs ’bout her current sitch will give you invaluable information about her fears, frustrations & the shit that gives her heart palpitations at night. And if you listen closely, you’ll also get wind of any potential objections to working with you (even if she doesn’t bluntly tell you) so you can address them in your copy.
Even better? You’ll hear actual words your clients use to describe their problems. And those words, my darling, are priceless little money-makin’ nuggets. Sprinkle ’em throughout your sales copy & you’re golden! Mind: Read.
Now. Why should you take all this glorious feedback with a grain of salt (and perhaps a smooth shot of Jose)? Research shows humans are inherently terrible at predicting what will actually make us happy and are equally shitty at predicting what we’ll buy in the future. Apparently, we really have no fucking clue what we want, ever (as anybody who has ever lived through their 20s knows all too well!) So make sure you don’t base your entire business model on a few conversations. We humans are a flighty bunch.
BONUS! It’s also important to talk to clients after they’ve worked with you to hear the benefits of your work right from the ladies’ mouths. You can set up a simple survey at WuFoo.com to pick your clients’ brains about their experiences with you (and – bonus again! – the survey can also double as a testimonial creator)!
You can cull some serious pearls of wisdom by hopping back inside their brains with a post-work survey – and these pearls can later become the back bone of your sales copy.
3. Stalk ’em, HARD. (And I promise I mean this in the least creepy way possible.)
With the Internet, privacy has kinda-sorta become a thing of the past. And while this might suck as a regular Internet-perusing human, as a business owners, you can use the lack of confidentiality online to better provide for your terrific lil’ tribe.
Here are a few bennies for gettin’ all stalky on your prospects:
1. You can create solution-based content based on their problems. Here’s an example: If you’re a business coach & your clients are constantly tweeting about how they have no time to do anything ever, you can use that intel to compose a series of blog posts about time management or suggest tools to better track their hours. Ta-da! You’ve just read their minds, girl.
2. You’ll discover what they do in their free time – and subsequently, what references will resonate with them. I love plugging movies, books, guilty pleasure TV shows and other hobbies into the copy I’m writing. If you notice your ideal clients always commenting on how they share your Scandal obsession or constantly posting links to Rihanna music vids, find a fun way to work those items into your copy. You’ll have them squealing, “That’s so me!” and build even more trust.
BONUS! If you’re on Facebook, here’s a quick (but oh-so-useful) trick for discovering other interests of your customers.
In the search bar, you can do a couple fun things:
1. Type “Pages liked by people who like ________” into the search bar (replacing the ____ with your business name, an interest, a movie, a book, a blog, etc.)
2. Type “Interests liked by people who like __________” into the search bar
The results might just astound you. (Like, who knew my Facebook fans were so into the Dalai Lama? Okay, I actually could’ve guessed that one.)
4. Test Your Audience
Sometimes we just can’t choose between one juicy headline or another. There are so many dang amazing words in the English language and only so many we can stick on our websites. So what’s a word-lovin’ nerd to do?
Split test, baby!
A/B testing is an easy way to uncover what language is most captivating to our ideal clients.
I know, I know. A/B Testing kiiiiinda sounds like a terrible algebraic formula, but it’s actually a super simple process that involves pitting one copy element against another – and seeing which ‘performs’ better (read: makes more sales, gets more clicks, etc.).
The best online tool I’ve found for split-testing is Visual Website Optimizer. Go ahead & snag yourself a free trial. Then, you can enter different headlines on any & every page on your site and Visual Website Optimizer will let you know which headline spurred the most page interaction, therefore learning even more about the words your peeps respond to.
SO. COOL.
YOUR TURN! //
How do you lady geniuses learn about your ideal clients? Any tips, tricks or tools for uncovering what truly makes your tribe tick? Share in the comments!
by Erica | Jan 1, 2014 | Business Design, Copylicious
Originally I planned to release this as a fancy dancy, writable PDF worksheet. Then, I got rip-roaringly sick and had to stop doing pretty much anything that didn’t involve slurping through a spoon and bad reality TV. That said, the worksheet was written but never designed. Still, I didn’t think it was fair to keep all the goodness to myself. So here it is, in a slightly different form: Your ultimate guide to creating a sparkly new service in 2014! You can either grab a notebook, your fave pen & set aside 15 minutes or so & follow along here, or scroll to the bottom of the page and download the worksheet in its less-fancy-yet-still-totally-useful Microsoft Word form. Either way, let’s create something fabulous!
THE BASICS //
First, take time to write down the answers to the following…
1. What do you do?
2. Who do you do it for?
3. Why do you do it?
4. And what is the ONE BIG PROBLEM you want to solve in your clients lives with this offering? Every offering must solve a CLEAR, SPECIFIC problem.
THE BENEFITS //
1. What are your clients experiencing in their lives right now? What do their lives look like when they come to you for help?
Example. If you’re a health coach, maybe your clients bodies embarrass them because their clothes totally hug all the wrong places. Maybe they’re totally wiped out all the time because they’re so out of shape every movement takes a ton of effort.
♥ ACTION: Write about your dream client’s current experience.
2. What kind of experience do you want your clients to have while working with you? What FEELINGS will you give them during your time together?
♥ ACTION: Take a few minutes to write about how your client will feel while knee-deep in work with you.
3. Ask yourself what your client’s life will look like AFTER working with you. How will they be changed? How will they be closer to their ideal lifestyle? (These are the BENEFITS of your offering!)
Example: Health coaches aren’t just selling nutrition advice. They’re selling body confidence and the ability to finally zip your damn skinny jeans. Get specific as humanly possible. Words like “clarity” and “happiness” are BANNED. BANNED, I SAY.
♥ ACTION: Write about your dream client’s life after working with you.
4. Your job is to take your clients from where they are now, to where they want to be. What would need to happen, change or shift in your clients’ lives for them to travel from number 1 (where they are now) to number 2 (where they want to be)?
♥ ACTION: Write about the transformation your client would need to go through. Think about stuff like: How long will it take? What support will they need? What do they need to learn/do/experience?
5. Now, let’s talk logistics. Take a moment to list the process your client will take from beginning to end to achieve the transformation they desire. Really step into their shoes.
Example: If you’re an online entrepreneur, chances are you’ve purchased a service from someone else, so you know what the process is like. So for example, if you listed “private coaching session” above, what would that look like? Would you need an intake form first? And then an interview? And then a wrap-up email?
For reference (and ’cause I just love ya), here’s the process for my Overnight Celebrity service.
1. Client books freebie appointment via ScheduleOnce
2. I call client at scheduled time via Skype (and using E-camm to record our conversation)
3. I create an official proposal for the client. Client okays it.
4. I send the client a first invoice, contract & playsheets.
5. When client pays the invoice & signs the contract, I officially add them to my calendar & send them a link to schedule their copy clarity session.
6. Client schedules copy clarity session and works on playsheets.
7. Client sends playsheets to me at least 24 hours before our session.
8. We hop on Skype at our scheduled time (again, recorded) and I do my thang.
9. I write. Client relaxes. I deliver drafts in 72 hours.
10. I send through drafts. Client gives feedback within 48 hours.
11. I send second drafts. Client gives feedback within 48 hours.
12. I wrap up and deliver final copy plus my wrap kit to client.
13. Final invoice is sent.
14. Follow-up is sent one week, one month & three months after work together. I use Google Calendar to set reminders.
And there you have it!
♥ ACTION: List the steps of your process in your notebook now (and please don’t stress about this – it WILL change over time!)
YOUR WORK STYLE //
1. Now, let’s take the focus off the client & back onto you, baby. No matter what your client wants or needs, you won’t be able to deliver maximum results unless you’re doing your job in a way that’s in alignment with your natural abilities and gifts.
Remember: This is YOUR business and you can work any way that feels good to you. Oh yeah, baby.
So… how do you like to work?
Consider…
Do you like to work one-on-one? (This is where I suggest most people start!)
Do you like to work with multiple people at once?
Do you like short, intense bursts of work (i.e. could you spend an entire day w/ one client, and that’s it) or would you rather set up long-term relationships?
♥ ACTION: Write all about how you like to work in your notebook now.
THE SECRETS OF SEDUCTIVE SERVICES //
Now that you’ve got the basics down, you’ve got to find a way to make sure your offering really stands out. How can do you do that? Here are just a few ways to create an offering nobody can say no to:
UNIQUE TURNAROUND: Can you offer a speedier service than the competition? Maybe you offer lightning-quick turnaround on your web design services while your clients take months to complete one project. Maybe your coaching clients see rapid-fire results in less than 60 minutes while most coaches require a 3-month commitment. Get creative! (Just make sure you’re not promising something you can’t deliver!)
UNIQUE DELIVERY METHOD: Think about the way most people deliver content in your niche. For example, most life coaches do live coaching calls. If you’re a coach, can you come up with a Recorded messages? Customized videos? Skype Instant Messaging Sessions for the shy types?
Basically, people LOVE novelty. Forget all the “rules” + come up with some ways you can turn your service into a one-of-a-kind experience for your clients.
♥ ACTION: You know the drill. Brainstorm some creative (and seductive) tweaks you can make to your offering in your notebook.
DRESS UP YOUR OFFERING WITH BONUSES //
If your service seems too large or too small, bonuses are the perfect way to balance things out. If you’re giving too much away, pull out one of your core components and list it as a bonus instead (you can even list it as a limited time bonus – like only the first 10 sign ups get this particular bonus). If you DON’T have enough, tack on a bonus that’s easy for you to manage (i.e. an ebook, an old program you’ve retired but is relevant, etc.) Everybody loves a good bonus!
♥ ACTION: List 3-5 bonus ideas in your handy dandy n’book, Blue’s Clues style.
PUT IT ALL TOGETHER! //
Here’s something you may not know: Writing your sales page first is actually a great way to create a new service. Crafting copy before you’re 100% “there” helps you define + refine your offering in a way nothing else can.
You’ve brainstormed quite a bit of goodness. All you need to do now is put together your sales page to see where the holes are. Yep. Writing the sales page for your offering is by far the greatest (& easiest) way to fine-tune your service. And you can quote me on that.
♥ ACTION: Write your sales page. Or, you know, hire a professional to help if that’s more your style.
To Download: Right click > “Save Link As”
Now What?
Congratulations! You’ve set a fabulous foundation for your sparkly new service, but you may be wondering…”WTF do I do with it?”
Well, how does getting your entire sales page written and designed for you in one fell swoop sound? I’ve teamed up with interior-turned-web-designer Kelsey Grauke to offer a one-stop sales page shop where you can get your entire landing page professionally crafted from header-to-footer, with copy written (by moi) and beautifully designed (by Kels) at an exclusive low rate (and at lightning speed, to boot).
Wanna get in on this much-needed package before we announce it to the masses? E-mail erica@ericaleexo.com and mention the sales page promo to learn more!
copywriter for lady rebelles, trendy tastemakers + spiritual sellers.
