by Erica | Dec 16, 2013 | Inspiration
Yep. That’s me. Totally my everyday attire.
Sometimes, the Internet can be a lonely place.
Even when you’re running a business based on personality (ahem) & bringing all of you to the table – it’s easy for us to forget that there are real human beings behind the blogs & businesses we admire. Real people with real lives & real quirks & real flaws. (And sometimes, real bad taste. Exhibit A: See Above.)
So today I’m peeling back the curtain & giving you a little peeksy at who I really am.
Ready? Brace yourselves, darlings.
1. I’m 4’10”. It’s awesome and awful all at once. I don’t think a day goes by where somebody doesn’t ask me, “How’s the weather down there?” C’mon, guys. Let’s step it up – that one’s been around since 1985.
2. I’m obsessed with gangster rap. Rags to riches stories are the best. I only had one poster in my room in college all 5 years: Notorious B.I.G. Why? ‘Cause it’s all good, baby baby.
3. I may or may not be a milk addict. I literally drink a gallon every 2 days! My brother swears it’s where I get all my calories. However, I have NEVER broken a bone, so…there’s that.
4. I used to go to a bunch of ridiculous (in the best way), colorful, playful & magical music festivals every year, traveling around the country to get my groove on…amongst other things. 🙂
5. I had a high school sweetheart and we dated off & on for almost 7 years. His new girlfriend hates me though so I’ll probably never talk to him again. Bittersweet, y’know?
6. My grandparents and parents live on Martha’s Vineyard and I used to live there during my first few years of childhood. This always impresses people but seriously? It’s an island that requires you to take a 45 minute ferry ride to get to he nearest Starbucks and/or shopping mall. Totally not my style.
7. I was published in my first real magazine (Girls’ Life!) in 5th grade. I also published an essay in Seventeen titled, “I’m Addicted to Bad Boys!” and no, I’m not embarrassed (at least not too much).
8. I have diagnosed Social Anxiety Disorder and it used to be so bad I would NOT TALK if there was a stranger in the room. Nobody now believes me! But seriously guys, I’m shyyyy.
9. I freaking loooove cats. Especially the cute little orange ones. I have no shame in becoming “the cat lady” in 20 years or so, and I assume I will whether I’m married or single. Let’s just pray if I do have a partner, he aint allergic.
10. I cry at pretty much everything. Songs with great lyrics, movies with sappy storylines, Dove commercials. You know. Anything.
11. I love all things glittery, sparkly or sequin-y. Actually, you guys probably knew that already, didn’t you?
12. I was in a “gifted” program growing up, from 3rd to 7th grade. Basically it meant I got to do whatever the hell I wanted and read whatever the hell I wanted. Hence why I’m such a free spirit today, methinks.
13. I was editor of the women’s issues/feminist magazine on my college campus. Also, cute story: I shared my office with the editor of the literary magazine, and we ended up dating the whole time. Not-so-cute story: I assigned one of my staff to write about designer vaginas, and another to write about strippers. No joke.
14. I was a celebrity gossip reporter for my first two years out of college and it solidified my obsession with pop culture (and specifically, the Kardashians). I don’t care what anybody says, I love that kooky little family.
15. I’m a certified holistic life coach and I really have no clue why. 🙂
16. My BFF lives in Chicago and EVERY TIME I go I end up getting my ass kicked (figuratively). One time I puked in a parking garage (effing hangover) and another time I passed out on the L…like literally fell onto the guy behind me. Whatev. It’s still my fave city in the world.
17. I don’t know whether I want to have children. Maybe this’ll change, maybe not.
18. About a week after my birthday, I always start telling people, “OMG! I’m almost [whatever my next age is]!” It annoys everybody. But seriously, once your birthday’s over, you’re already well on your way to your next birthday, y’know?
19. I was a horrible teenager. I would tell you more about it, but well…I wouldn’t wanna embarrass my parents (oh, wait…)
20. I’ve traveled out of the country to only two places – England (twice) and Cabo San Lucas, Mexico. I’m very much looking forward to exploring more of this vast, glorious world of ours.
Your Turn! //
Tell me a little somethin’ somethin’ about you in the comments – something you normally wouldn’t divulge to your business peeps. And then? Tell them, too.
P.S.Not sure what to share with your audience, and what to hold back? Well darling you’re in luck: that’s my specialty! I’m currently booking my Overnight Celebrity package at this year’s prices for the beginning of next year. With Overnight Celebrity you get the two must-have pages for your site – your sales (or services) page and your BIO – at a total steal of a price.
I’ll help you decide your brand’s main message once and for all – and put it into words your dream clients will crush on. You in? Book your Overnight Celebrity package today!
by Erica | Dec 11, 2013 | Business Design, Copylicious, Inspiration, Mind, MoneyMoneyMoney, Organization, Promos, Spirit
Okay, lady. Let’s talk.
I’ve been working really hard behind the scenes here, and I have an inkling you have, too. December for me is always a classic mixture of magic & mayhem, to say the least. Although I make it a priority to spend a gracious amount of time reflecting on the past year & projecting for the new one – I also sometimes fall prey to running-around-like-a-chicken-with-its-head-cut-off-itis.
It feels like my To Do list is never done, and my “To Buy” list keeps expanding. It can get overwhelming when you’re trying to manage both your business & personal lives with flair, amiright?
That said, I’ve put together a fun list of 10 ways you can treat yourself AND your business this holiday season, ’cause lord knows they both need a little bit o’ lovin.
[Disclaimer: A few (but not all) of these links are affiliate links. That said, I only recommend & become an affiliate of products & services I personally own & use & appreciate. I’d never suggest something to you I wasn’t 100% a fan of.]
Now, without further ado…
1. Organize the hell outta your space.
I don’t know about you, but clutter really throws me off. I think the week right before the new year is a vunderful time to get your (physical) shiz together. I love scoping out sites like Hobby Lobby, SeeJaneWork.com and SortingWithStyle.com. (I’m seriously obsessed with their “Work Hard & Be Nice to People” print!)
Personally, I plan to pick up this adorb Kate Spade journal set – one says “Live It” and one says “Love It.” I’m going to use one as my paper To-Do List & the other as my gratitude journal.
I’ve also been eye-balling “The Day Designer” which is dubbed “a yearly strategic planner and daily agenda for creative entrepreneurs, business women, and working mommas everywhere” for, like ever. I’m excited to commit to getting it this year & using it to plan all my new adventures in 2014. And for realsies, isn’t that black and gold just to die for?
2. Dig Deep.
Not only is the new year a great time to get your physical space together, it’s also a good time to get your head space together.
One of my favorite ways to uncover what I’m really thinking & feeling is to use something Tara Wagner at the Organic Sister created called the Digging Deep process. In a nutshell: It’s an ebook & collection of brilliant worksheets that force you to uncover & deal with your limiting beliefs, once & for all. It’s down right magical how much you can learn about yourself when you actually sit down & put pen to paper & ask yourself the hard questions.
You know how people say you won’t see results in your personal development unless you do the work? Tara’s system is a fabulous guide to get “the work” done.
3. Plot & plan.
I’ve always been really into end-of-year rituals. I love looking back on the year I just had & creating all sorts of delicious plans for the new one.
Sound like something you’re into, too? Then Leonie Dawson’s Amazing Life & Biz Planners are a must-have. (Yes, that is an affiliate link!) I’ve used them the last two years and THIS year, they’re available in a PRINT VERSION, which makes me super happy since I never seem to have enough printer ink around. (New Year’s Resolution? Go to fucking Office Max, ya lazy goober.) Really though, there’s nothing quite like writing your goals out in longhand, you know?
I also plan on picking up moneymaking expert Ellen Ercolini’s “Get A Grip!” bundle which features two wildly unique digital workshops: Reflect, Remix, Remaster (for a massive dose of reflection) & January Jumpstart (for plotting your best year yet). Ellen just recently had her first 5-figure month, so let’s just say girl knows what she’s talking about.
And I can’t forget about Amber McCue’s Fresh Start workbook which is chock full of practical worksheets that’ll help you jump into 2014 with a clear head. Did you know businesses that plan outperform the competition by 60%? Oh yeah, baby. Now that’s a treat!
4. Work ON your biz, not IN your biz.
Every entrepreneur knows how easy it is to get swept up in doing all the day-to-day managing of your business (including client work, as fabulous as it may be) so much so that you completely neglect your own biz. (In fact, I wrote a lot about that in a post right over this way: Are You Begin Codependent In Your Biz?)
Are you guilty of letting your own business collect dust? Well, you’re in luck. One of my fave business mentors Shenee Howard is running a short-but-sweet 5-day challenge called, “It’s ON!” which, of course, is all about working ON your biz, not IN it. You’ll receive an actionable step to take each day to shine up some aspect of your business – be it updating your autoresponders, deleting that service from your shop page or just updating your Twitter bio. Best part? It’s totally FREE. Make sure to sign up ASAP so you don’t miss any of the fun!
A few ways I’m workin’ ON my business this holiday season:
♥ 1. Collaborating with my web designer for a full re-design.
♥ 2. Re-writing all my site copy & upgrading my services like whoa
♥ 3. Outsourcing for the first time evah
How ’bout you, darling?
5. Make some extra cheddar.
I’ve been doing a lot of money work lately. And I don’t mean that I’ve been hustling my butt off (although I have), I mean I’ve been really exploring my mindset around money. I think every entrepreneur should consistently work on her money-making mojo, and what better time to start than right before a new year?
Tools of the trade? Kate Northrup’s Money: A Love Story and Denise Duffield-Thomas’ Get Rich, Lucky Bitch. Guys, I can’t tell you how powerful & transformative this work has been. Like, WHOA. I landed two new clients within hours of doing some forgiveness work around my past money memories. (This was an exercise I procrastinated on for weeks. Turns out if you feel mega resistance to something, the payoff on the other side will be that much sweeter.)
A few of my other fave tips & tricks for manifesting mucho dinero Kate Northrup suggests writing down 3 things you value about yourself everyday. Denise suggests tracking every piece of money that comes into your life to the cent (even the pennies you find in the street!). Both of these have made me appreciate myself – & my life – that much more.
If you need something a little more practical, funky & fun financial planner Leah Manderson is offering 50% off her Done-for-You Debt Savings Plan. (And yes, I just put ‘funky’ and ‘fun’ and ‘financial planner’ together in the same sentence!) You’ll get a personalized action plan, budget & all kinds of tools to manage your financial life in the new year. Can I get a ‘hell yes’ for responsible spending? (…No? Maybe?)
6. Love up your bod.
I know, I know. Everybody tells you one of the easiest ways to feel better about yourself is to go get a manicure & pedicure. But you know why? ‘Cause it works, yo!
If all the end-of-the-year hullabaloo has got you feeling a little rundown, do yourself a favor & step away from the computer & take some time out for YOU.
Whether your nails have run ragged, your roots are down to your shoulders or you haven’t hit the treadmill in weeks – I challenge you to do the one beauty treatment that you’ve been putting off because you don’t “need” it. I guarantee you’ll feel 100 times more confident with a sexy blowout, even if it is a little “unnecessary.”
If you’d rather stay in & decompress, I recommend grabbing a bottle of OPI polish, your fanciest (and tallest) champagne flute and your fave holiday-esque soundtrack and treating yourself to a DIY mani.
Another one of my ultra-fave ways to give my body a little lovin’ is my monthly subscription to YogaGlo.com. They have the most amazing & comprehensive collection of yoga workouts I have ever seen. You can literally search for anything – if you’ve got a sore neck, search for yoga routines proven to help. If you’re looking for something that’s fast-paced & guaranteed to make you sweat, there’s an option for that. Only got 15 minutes to spare but wanna sneak in some asanas? No problemo – just search for it! It’s genius, I tell you! (And all for less than $20 a month!)
7. Dress up your digital goods.
Now that you’ve got a perfectly blown out ‘do & pristine cuticles, why not extend the beautify-ing to your digital tools, too? I’m talking shopping for all new covers for your iPhone, iPad & laptop. I love searching Amazon and Etsy for “sequin iPhone covers.” I’ve uncovered quite a few gems – pun intended – that way.
Let’s be honest: You use your techno-shit a lot. Might as well make ’em fun to look at (and something you can feel proud of when you have to whip ’em out in public!)
8. Have a Brandgasm!
You & your tools all sexed up, but don’t forget about adding some glam to your business! Brandgasm 101 is a fabulous course for the DIY-type looking to pick up a few essential copywriting and design skills to refresh your online presence in 2014. Always wanted know how to design a delicious “Buy Now” button? How about a tasty Twitter background? Or maybe you’d just love to know how to craft a hot headline? Brandgasm’s got you covered.
BONUS: Brandgasm is currently having a holiday sale so it’s 50% off, yo . Grab that shizz while you can. (Yes that is an affiliate link which you are under no obligation to use, but I’d be super happy if you did!)
SECOND BONUS: Don’t forget to give yourself a real orgasm, too. *wink*
9. Give your message a makeover.
Another way to add some sex appeal to your business? I’m currently offering a FLASH SALE on my Mini Message Makeovers. What’s that, you ask? Essentially it’s a package designed to add a little styling to your syntax.
If your business message needs some (serious) definition, or your cocktail pitch is drier than the white wine you inevitably slurp down at all your networking events, a Mini Message Makeover could be just what your brand needs. Read more about it here & get it while it’s haute!
10. Upgrade one other area of your life.
This is another one of my favorite tips from Denise’s Get Rich, Lucky Bitch. Often we get overzealous & want to change everythingallatonce. The problem with that is that 1.) it puts a strain on us (either financially or mentally) and 2.) when you try to make multiple changes at a time, they’re less likely to stick.
So why not commit to focusing on ONE area of your life that you can upgrade incrementally, and go from there? For example, my boyfriend & I have decided to buy all new luxurious bedding – sheets, pillows & a new comforter/duvet – for the new year. It’s the only present we’re giving each other. But we’re doing it, damn it. (Because let’s face it – we spend a LOT of time in bed).
What or where in your life can you upgrade? Maybe you can buy a designer pair of jeans & throw out the old skinnies from college you can barely button anymore? Maybe you can buy the “deluxe’ manicure instead of “back to basics”?
Have fun with it, girl. You deserve it!
BONUS!
Are you thinking about rolling out a new service in 2014, but not sure what the hell to offer? I can help! I’m currently putting the final touches on a shiny new worksheet called Pop, Fizz, Clink!: Launch a Sparkly New Service in 2014 that’ll help you get clear on WHAT you should offer, WHO you should offer it to & WHAT language to use to get your dream clients vying to buy.
Want in? Enter your email in the box below to grab your FREE worksheet, plus the chance to have me personally review & tweak your copy. ‘Cause it’s the holidays, and I’m giving like that.
by Erica | Dec 6, 2013 | Copylicious
Okay guys, it’s confession time.
I’m quitting Namestorm-ing.
If you’ve been ’round these parts awhile, you may recall that a few months back, I launched my first ever BETA service to help entrepreneurs with something I see them struggling with all the time: coming up with fierce, fabulous & on-brand names & taglines for their products & services.
UGH. I swear I can hear the collective groan at the mere mention of this often-tedious task.
Anywho – it was honestly a great offering, and a total steal at its price point.
And you guys knew it, too. In fact…
I cooked up over 300 names & taglines in a little under 30 days.
THREE FREAKING HUNDRED.
So you might ask why I’ve taken Namestorm off the menu and plan to keep it that way for 2014.
Let me pull back the curtain & give a little peek into my process:
1. I created it because I wanted to get better – not because I loved doing it.
Now, I’m not saying I don’t enjoy coming up with names for clients. I do like naming things, and I have a particular panache for taglines, if I do say so myself.
The only problem? Naming aint easy. However, I knew it was a pain point for many of my clients, and the lil’ perfectionist in me wanted to be great, not good.
As it turns out, I need to know a lot more about a person’s brand + biz (+ personality) than I thought to provide them with a name we both can be proud of! Namestorms were an awesome way to get to know a few super cool clients, but I normally ended up spending wayyyy more time getting to know their brands (& them) than I planned because my initial intake form just wasn’t cuttin’ it.
I had to “just ship” quite a few Namestorms, and I honestly didn’t feel good about it. But I knew I couldn’t dwell on it forever.
Still, I’m NOT okay with putting subpar work out into the world. Just not.
Boo on that, kids.
2. Nobody needs 10 stinkin’ name ideas.
In hindsight, I realize that not only did it take forever to create said 10 name & tagline ideas, it also didn’t quite make sense given the context of the offer. Most people were coming to me because they already had ideas but couldn’t make up their minds or commit. Giving them 10 more ideas to mull over? Not exactly the best game plan. Oops!
3. Even though it was a beta test, I was extremely undercharging.
Holy hell, did I pour my wittle heart into every single Namestorm. I also spent about 3 hours on each one – sometimes a little more, sometimes a little less. Yep! I didn’t leave the house (or my pajamas) for two whole weekends. And I still couldn’t deliver ’em on time!
However, there was a silver lining to this: I got really good at having to hit the “Send” button before I was “ready.” I think this is a skill that will serve me well.
3. I jumped on an opportunity without thinking about my own needs.
Basically, I noticed a gap in the marketplace and just went for it. ‘Cause, that’s the game is played, right? Well, maybe. Naming is a serious hot button issue for lots of biz owners, so I couldn’t help but think, “Here’s my chance! Something people want and are totally willing to pay for ’cause it’s so damn annoying.”
Alas. Just because it’s something people will pay for and something I can do well, doesn’t mean that it’s the right thing for me to offer. It just doesn’t. Maybe it’s just not the right time for you. And that’s okay! Remember that, ladies.
In my ideal world, I would have gotten to know each & every Namestorm client personally with a consultation and lots of back & forth emailing. Such was not the case, and I was left feeling a little like…”that’s it?!” after work was done. *insert sad face*
So why not create my ideal world? We’re all adults here. No sense in doing something that’s making me feel less-than-stoked. What’s the saying? If it isn’t a HELL YES! it’s a HELL NO, right?
Now, don’t get me wrong. A hot name & tagline is priceless….but it’s only one piece of the puzzle. Before I’ll even touch naming your biz, I want to know the basics first, like your core message, your big vision/why & of course, a lot about you & how you operate.
BUT WAIT! I’m not actually giving up naming for good.
In case ya haven’t heard: All of my services are getting serious facelifts for 2014 (and so is this website – yay!) and they’re coming back fiercer than evah.
And when my sexy new services debut on January 1, 2014 (give or take), they’ll all include the option to “add-on” a Namestorm session for a set price (TBD).
I won’t be doing single serve Namestorms as a regular ‘thing’ anymore. As of January 1, the only way to have me create a clever tagline and/or name for your business baby is to become a regular client so I can truly get to know you & your business.
It’s important to me that my clients walk away with killer names & uber-clever taglines, but it’s even more important to me that I know their brand inside & out before offering my hand to help.
Wanna know all about the new services when they hit the Interwebz?
Jump on my list over there to the right to get VIP access to my services before they launch publicly, plus other fun goodies to boot.
Finally, to all of you who were involved in the Namestorm-frenzy: I appreciate you! Now go out there & do some business, babe.
What Should You Do Now?
1. Take inventory of your own services. List ’em all out. Recognize how you feel when you think about each individual service. Is there one that makes you cringe?
2. Decide whether to switch it or ditch it. Not every service that shows up on your cringe-o-meter needs to hit the trash bin. Sometimes it just needs a little facelift. Consider reducing the amount of work you provide (have 4 coaching calls a month? try taking it down to 2!) or raising the price to compensate. Maybe you need to re-work it to include different elements (like a group coaching call or a pre-recorded audio lesson instead of a live, personalized call).
3. Repeat every 3 months.
Your Turn! //
How do you know when it’s time to say goodbye to a product or offering? Is it an intuitive process, or are you more about analytics? Spill!
by Erica | Dec 3, 2013 | Inspiration, Mind, Spirit
the elusive vision board via WeHeartIt
As a copywriter who spends her days making sure women entrepreneurs are presenting their best, sassiest selves online – I’m a huge fan of personal development. I know how hard it can be to be an entrepreneur, and I know it takes a shizz ton of inside work to make things look so damn easy on the outside. (They’re not.) (Don’t let anybody fool you.)
That said, I’ve fallen prey to misunderstanding personal development advice once or ten times – and it’s not been pretty. Here’s a quick look at a few ways all your leveling-up might be holding you down:
1. The Law of Attraction is Making You Lazy.
Not gonna lie: When I first heard about LOA, I was pretty convinced all I had to do was make a vision board & in a few months I’d be sittin’ pretty in a brand new Bentley & makin’ it rain in my mansion house.
Not. True.
You must meet the universe (more than) half way. You’ve got to do the work if you want the universe to do its part.
Translation? Quit wishing & start doing.
2. You Have (Really) High Expectations of Others.
When I first started doing things to improve myself – namely, reading loads of self help material about weeding the negative energy, people & situations from my life – I took it one step too far.
I started to look down on the people around me who “didn’t get it.” I started to doubt all my relationships & friendships & um, EVERYTHING ELSE EVER.
I think a lot of this stemmed from the fact that I was the only one I knew doing any “growth” work. Surround yourself with others who are going through the same things, yes, but don’t be so damn hard on everybody else. We are all on our own journeys, and just because your BFF’s doesn’t look just like yours doesn’t mean she isn’t worth the friendship.
You can be spiritual and want to grab a damn beer & pizza sometimes.
You can be spiritual and still find yourself annoyed at the morning commute.
You can even be spiritual and get angry at your mom. No. Really. (Warning: I do not recommend this last one.)
3. You’re Trying So Hard to Be Grateful for What You Have that You’re Ignoring Things that Really DO Need to Change.
When things got really bad in my relationship last year (as in financially, emotionally & spiritually), I tried to will it away by practicing gratitude for everything I did have.
There’s nothing wrong with gratitude. Please, don’t get me wrong.
The problem was that I was turning a blind eye to the real ish going on in my life because I had heard SO many times I needed to just be grateful and accepting and yadda yadda.
Yes. You do. There’s no point in complaining about something unless your’e going to change it.
BUT.
Sometimes things just SUCK. Sometimes you DO need to wallow in your sadness & cry & acknowledge that not everything is perfect.
Please, allow yourself that gift.
4. You’re Overspending in the Name of Self Care.
Oh em gee. This may be the worst thing I ever did. I remember around this time last year (when I was first starting to work in my business full-time), I decided I absolutely HAD to buy a monthly massage & facial package.
And monthly manicures.
And of course I “deserved” the new clothes & shoes & OH-PLEASE-JUST-ONE-MORE-ECOURSE.
I’m allllll about self care. Truly. I know how fucking important it is & I would never try to convince you otherwise.
But going into debt in the name of self care is like fighting for peace or fucking for virginity or eating fast food to stay alive.
It’s dumb. It’s counterintuitive. It just doesn’t make sense.
Take a cue from fellow biz lady Kate Northup, who explains in her book Money: A Love Story, that saving your dough is actually a way to show yourself you care. NOT having to scrounge your last pennies to pay for food or borrow moolah when your car breaks down shows you that you care about you.
Missing out on a mani won’t kill you. Having to walk to the grocery store in sub-zero weather might. (Just sayin’)
Your Turn! //
Have you ever taken personal development too far? What’s your least favorite piece of personal development advice – you know, the one that makes you scoff and get really angry inside ‘cause it’s such a load of bull? Share it in the comments!
by Erica | Nov 18, 2013 | Business Design, Copylicious, Inspiration, MoneyMoneyMoney
I wasn’t going to publish this today. I actually had another entire post (almost) ready to go. But then I started asking myself what it is YOU guys really want to know.
And I was reminded of the answers on a survey I sent out into the universe a few months back that was all about your copy woes.
There were definitely some interesting results. But by far the most eyebrow-raising were the answers to the question about YOUR BIGGEST COPYWRITING FEAR.
Wanna know what it was?
Your #1 copywriting fear was sounding SLEAZY to your potential customers.
Yup.
Not totally missing the mark & launching to crickets. (Though that was a fear.) Not sounding like somebody else (That was, too).
You just really didn’t want your customers to think you were a slimy marketer!
Now. Don’t get me wrong: I get it. I work with so many just insanely talented lady entrepreneurs who are seriously repelled by the thought of marketing – and terrified to promote themselves in any way, shape or form.
No heart-centered entrepreneur wants to feel like a money-grubbing loser out to steal from people.
Well let me first address that by saying:
You are clearly NOT a money-grubbing loser out to steal people’s money so you can knock that off right now, young lady.
I (and you) both know you’re only selling to better the freaking world (and because ya gotta eat, and y’know, maybe take a vacation or ten).
Now, moving on. Today I want to challenge you to think about this marketing schtick a little differently. (You are an outside-the-box thinker, after all, aren’t you?)
Wanna know why there are hundreds of books out there on copywriting principles? List & lists of done-for-you headlines guaranteed to make customers click? And oodles of step-by-step instructions for writing sales letters that rake in the dough?
Because there are certain marketing principles that JUST WORK.
Humans (and our big ol’ brains) operate in pretty predictable ways, and the copywriting greats have discovered exactly what motivates people to buy – time & time again. Simple as that.
I know what you may be thinking. Well, I’m not a sucker for all that hype-y, sales-y, over-the-top market-y stuff – and neither are my customers.
And to that I say: Girl, I know you can’t tell me you’ve never wanted to buy something off an infomercial! *insert wink face here and actually I love my Nina blender, thank-you-very-much*
No but seriously. Just for a second I want you to reconsider the way you feel about using “generic” or “proven” marketing tactics in your copy.
What if you reframed it like this?
The marketing tactics grab their attention. But the value of your (heart-centered/world-changing/life-revamping) offering keeps it there.
I wholeheartedly believe that there are certain tactics that effortlessly turn words into dollars. In fact, I know there are.
So let me ask you: Does it make me a money-grubbing loser out to steal people’s money if I use said “tactics” in my copy – especially when my offering is something I find truly valuable & helpful to others?
Maybe you think it does. And that’s your prerogative. (Cue 80s song here & hat tip to Bobby Brown.)
I, for one, think there’s no way that spreading positivity, no matter how you do it, could be wrong.
‘Cause yanno what using proven, old school marketing tactics really means?
It means more eyes on your stuff.
Which means more money in your pocket, sure.
But the biggest benefit? It means you’re being helpful to a helluva lot more people
So my advice? Use all the tactics & templates & ‘tricks’ you want – because they work and no entrepreneur should have to reinvent the wheel every time they sit down to write sales copy. (I’m fairly sure nobody should ever have to reinvent the wheel. That’s some serious mind-bending shizz right there.)
Use them in a way that focuses on pleasure instead of pain.
Use them in a way that conveys that you’re adding value to the world, not taking it from other people.
But more importantly use them because the world needs what you got, girl. And the more attention you garner with your irresistible headlines and hypnotic writing? The better chance you have at reaching someone who can benefit from what you’re putting out there. #troof
P.S. If this all sounds like gibberish to you, I have two copywriting spots open for the rest of 2013. Let me take this off your plate & just do it for you. Sound like a plan, girlfran?
Your Turn! ♥
How do you feel about implementing proven marketing tactics into your copy? Are you terrified to use what you know about consumer psychology to spice up your sales pages, or are you totally down with peppering your prose with whatever works to make the sale because your offer is just that KICK ASS?
Tell us in the comments!
copywriter for lady rebelles, trendy tastemakers + spiritual sellers.
