by Erica | Jul 15, 2014 | Business Design, Copylicious, Inspiration
Confession: I’ve had this blog post in my “Drafts” folder for over a month.
Yes, a month. That’s 4 entire weeks, 30 full days and who-the-heck-knows how many hours.
And yes, I’m a writer…who makes a living pumping out content.
But despite that, it still took me an exorbitant amount of time to pump out the bulk of this blog post.
Why, my friends?
Because of a little something I called “Blog Terror.”
Okay, so “Blog Terror” really isn’t as horrible as it sounds. It doesn’t mean you hate blogs, or break out in hives when you read them. (And if that does happen to you, well, lady, that sounds like a personal problem. That needs taken care of. ASAP.)
Blog Terror is more about that terrifying, gut-tickling feeling you get right before you sit down to write a blog post that makes you feel like you have absolutely NO RIGHT to be writing on insert-topic-of-choice. Y’know, that whole “Who the fuck do you think you are?” and “What the hell do YOU know about anything?” thing that happens & kinda-sorta takes over your entire body.
And honestly? That is still freaking happening to me as I write this post and proooobably won’t let up until I finally hit Publish – and then read it a month later and wonder (happily),” Damn! Did I really write that?”
But I digress.
So, the bad news? Blog Terror is pretty freakin’ real – for most of us – and it stems from that oh-so-human (and usually unavoidable) fear of “not being good enough.” It derives from our natural instinct to doubt ourselves – especially when we’re about to do something “outside the norm.”
But there is some good news! Blog Terror truly has little to do with the fact that we’re “terrible writers” or “don’t know what to say.” It’s not because you don’t have amazing ideas (you’ve got loads!). And it’s surely not because you’re devoid of any opinions on your industry, or not able to articulate helpful things to your audience.
YOU CAN DO ALL THAT.
The only thing that’s stopping is you a FEELING, INSIDE YOUR HEAD.
It’s just that damn “not good enough” voice getting the best of you – and causing you to spend an entire afternoon binging on Pretty Little Liars & justifying ice cream for dinner. (It’s dairy! That’s gotta count for something, right?)
Luckily, there are a few ways to beat the Blog Terror monster down to size.
Here’s how to tackle Blog Terror + create kick ass content even when you’re scared shitless:
1. Quit giving a flying you-know-what about what you think everybody else wants.
I know, I know. This goes against every morsel of marketing advice that you’ve ever read about writing online ever. You’re supposed to focus on your prospects and their needs and wants and desires and the questions they’re asking. And yes – that is amazing advice and 99.9% of the time you should follow it. But when the real issue isn’t a lack of ideas but rather a lack of actually-getting-shit-done? Sometimes you just have to simply write from your heart.
You have my permission to write a blog about whatever the fuck you want. And once you get into the mood (and you will, trust me!) go on to tackling the more prospect-centric subjects. There.
2. Remind yourself you know soooo much more than you’re giving yourself credit for.
Yes, it feels like everything you could ever wanna say has always been said a million times before by somebody a million times more eloquent than you. And yeah, that may be true. In fact, it probably is true. But that doesn’t mean you don’t have a right to say what you wanna say. Only YOU can express your viewpoint in the way YOU express it.
Plus, you’re actually hella smart and probably know a ton of different things – things that that mentor/guru/ridiculously entertaining blogger simply can’t know because they aren’t you and haven’t experienced life through your lens.
3. Just start.
You totally hate that one, don’t you? I used to, too. Until I realized that that’s the only way anything gets done – ever. Sometimes you just have to set the damn Pomodoro timer and try to write. It won’t always be easy. In fact, it won’t be – for the first ten minutes or so. But just like when it comes to working out getting to the gym is half the battle, half the battle of writing a blog post is opening the damn browser window and typing the first few words. After that, it gets easier!
4. Write like SHIT.
Once you’ve started creating, challenge yourself NOT to use the backspace or delete buttons until you’ve written an entire draft. Don’t search deep in the recesses of your brain for a “cool” or “magnetic” word. Don’t take a break to read other blogs (worst. idea. ever.). Don’t even make the mistake of reading what you’ve already written. Just write. And expect it to sound like shit.
Because the important part of creating anything is actually creating it. The ONLY THING that matters is getting it all out of you. (And don’t let the pros fool you, either: ALL the magic and the beauty and the “awesomeness” that is writing happens in the editing process!)
First drafts are always shit. Prepare for it and don’t worry about it. It’s normal!
Over to you, beautytown! //
Do you have your own “foolproof” process for writing content? I’d love to know any tips-n-tricks you’ve picked up over the years for churning our compelling content….even when you’d rather watch 24 hours of the Golf Channel.
by Erica | Jun 3, 2014 | Business Design, Inspiration, MoneyMoneyMoney
If there’s anybody out there who knows how scary it is to raise their prices, it’s me.
Now, here’s the real real: There are a lot of copywriters out there who charge much higher prices than I do. (And yes, I realize the absurdity of this given that my tagline includes the word “couture.”) I’ve had this brought to my attention by nearly everyone – clients, business coaches, colleagues, you name it.
And while working on our money mindset is all the rage these days (and we’re constantly bombarded with messages like, “Charge what you’re worthy, honey!”), I still don’t think it’s cool when someone busts into a new scene and demands top dollar. I think you’ve got to work up to charging higher prices. Y’know, that whole “It’s a privilege, not a right” deal. I don’t mind earning my chops (although let’s be real…I’ve been writing online for money over years.)
So I’ve kept my prices decent and affordable for new business owners, who are also some of my fave people to work with.
And it’s all been gravy…until lately.
Nowadays, it feels like my lower-ish rates are starting to backfire on me.
How so, you ask?
Well, I’m inundated with client work. And while I love ’em all, unfortunately my time/energy/loveliness has been spread far too thin. I’ve noticed my quality of work slipping (and with it, my illusions of shorter workdays, where the second half is spent making mad cash while sipping moscato on a park bench…except, you know, legal). I’ve had to call myself out for lazy writing (telling, not showing) quite a few times.
And then a few weeks back, I really hit an all-time low. I realized I had stopped thinking about prospects in terms of “good fit,” “bad fit” and whether or not I’m excited/turned on by the client/business… and starting thinking in terms of dollah signs.
As in…if I work with this person and this person and this person (no names used) and charge this much, I can afford to pay my health insurance bill this month.
Ugh.
I did not get into business to treat clients like they’re just a means to money in the bank.
Hell to the no.
I want to make sure this business stays fun and my writing stays fresh (so that, y’know, it actually works for my people). So it feels really out of integrity with my bigger mission – to empower women business owners to share their shit and own their fabulousness – to continue doing what I’ve been doing (which is pumping out copy like a well-manicured machine, without having the time/energy to truly connect with my clients). So I’ve decided to do something that terrifies me and a LOT of other women: re-evaluate my prices.
Cue the dun, dun, duuuuun.
But here’s the deal: I know I’ve helped clients usher in thousands upon thousands of dollars. I know I’ve helped others break through years of overwhelm, frustration and just “not getting it right”-ness. So my value is apparent. It’s real. Tangible, even.
And although it’d obvs be nice to be able to afford a Birkin or pair of Louboutins as a result of changing up my prices, that’s not what this is about AT ALL. I want to be able to pay my bills, sure, but my re-evaluation is more about feeling OKAY with who I am as a businesswoman and person.
If you’re floatin’ in the same boat (as in working your talented butt off for clients and still struggling to pay bills and feeling terrible about your sub-par customer service), I’ve pulled together a few pieces of wisdom to make you feel better about raising your own prices. Because seriously….in certain cases, asking for more makes you a better human being, not worse.
Read on, yo.
So, why will charging more make you a better, more responsible and sometimes even more likable human?
1. You’re more relaxed when you make more cash. I have existed on PB&J sandwiches for weeks, and let me tell you, it’s not as awesome as it sounds. It’s much nicer to know that rent will get paid, the cats will have Fancy Feast and I can buy organic carrots without calling it a “splurge.” And the best part is, when you’re relaxed, you treat everyone with more respect. Better human? Totes.
2. You can focus on loving up the clients you ALREADY have. Your current clients should never feel neglected. Nurturing the relationships you’ve already got is key to your biz success…and to being a good human. When you don’t have to hustle like the rent’s due all the time, you can actually breathe, do good work and y’know, respond to your client’s emails in a timely manner. (And remember it costs 10x more to find a new customer than hang onto a current one.)
3. You can switch from promotion mode to creation mode. When you need 20 clients a month just to stay above water, you’re probably promoting yourself A LOT, instead of taking time to develop kickass content/courses TO promote. Content isn’t just an amazing way to show people you know your shit, it’s also valuable to those people. You’re helping them! Don’t you feel like a better human just thinking about that?
4. You can use the extra time to cultivate a stronger brand. When we’re drowning in client work, we often neglect our own brands, but seriously, how people perceive your business is everything. Once you raise your rates, you can spend time working on perfecting every aspect of your brand, including your customer experience…which admittedly, might kinda suck right now. How can you make working with you a more fun, personal, high-touch process? Why not funnel some of that extra coin back into deee-lighting your clients with snazzy cards and I don’t know…lipglosses? I mean, what human wouldn’t love opening up their mailbox to a cool new MAC lipgloss from the lady they just hired? Exactly. They = lookin’ fly and you = BETTER HUMAN.
5. You can set stronger boundaries. With mo’ cash flow rolling in, you can start saying “No” to non-dream clients more often (and not have to worry your cell will start ringing off the hook with bill collectors). When you say “No” to peeps who don’t really do it for ya, you open up the opportunity for them to find a service/product provider who’s as invested in their project as they are. And that, my dear, is some good human type shit. Once you’ve figured out who you love, why waste time (theirs or yours) with anybody else?
There ya have it, girlfriends. Five reasons why you should STOP selling for peanuts and become a better human being. Now get out there and BE GOOD!
// YOUR TURN!
I’d love to hear about your own experiences with raising your prices. Do you think it’s made you a better businesswoman/human? What changes have you noticed in how you show up in your business and the world? Where are you able to focus now that you weren’t before? And if you’ve never raised your prices, what would you like to have more time, energy, space to focus on that you can’t now?
P.S. If you’re interested in learning more how to raise your prices and elevate your brand through unique-to-you premium offerings, sit tight, beaut. I’ll be talking a lot more about this in the coming weeks…and maaaaybe even be able to help you do so at a low, BETA rate. Add your name to my list (using the cute sign-up box below) to make sure you don’t miss the big announcement!
by Erica | May 6, 2014 | Copylicious, Inspiration
Do you haaaaate writing benefits for your copy? Do you ever resort to fist-clenching, teeth-gritting and/or loose-lipped-profanity-followed-by-white-wine-chugging because you just can’t seem to nail them down?
(Don’t lie to me, lady. I’ve talked to enough of you to know the answer is a resounding, “HELL YES!”)
Well, I’ve got a super cool secret that will make writing benefits a total breeze, yo. And I’m sharing it with you RIGHT NOW. So get your (sparkly) pens ready, ladies! It’s time to get schooled on bennies.
Here it is: Sometimes we think something is a benefit, but it’s not. (Dun, dun, dun.)
Um, say whaaat?
If a benefit is truly a benefit, it must somehow solve a problem for your prospect – and make an emotional, not just tangible, connection.
For example, I might say a “benefit” of my copywriting is that I take an (often) tedious, ridiculously booooring, arduous task off your (already cluttered) plate. Because I love you, and I don’t want you to write shitty copy. Or do anything you dislike, actually.
That sounds nice, right? It sounds concrete.
But can I dig deeper? Is there more there?
You betcha.
You can cut straight to the juicy core of any benefit by asking one simple question: “So what?”
That’s it. That annoying little phrase every 7-year-old seemingly has ready-to-roll off his tongue actually holds the key to delicious copy. Who knew?
So let’s try it in real time, shall we?
“Supposed” Bennie: I take a task you hate off your plate.
So what? (Read: “What does that really mean to you?”)
It means you’ll have more time to do other cool shit. Like drink lots of red wine at dinner or, y’know, book three extra clients.
TA-DA!
The reason this is now a better benefit is that it speaks to one of my ideal client’s biggest, most niggling, awful problems: not having enough time to do what they love…because they’re constantly slaving over sales copy.
What it does now is connect on an emotional level.
‘Cause the truth is, nobody really gives a flying you-know-what that I’m taking a task off their plate. What they do care about is what that extra time means to them – and what they can do with it. They care about how their lives will be gloriously happier, madly more fulfilled or just plain better because by hiring me, I’ve gifted them this extra time. (BTW – time is the MOST valuable resource on the planet. More valuable than money or accolades or anything-the-eff-else. When in doubt about benefits, remember that MOST people want more time.)
The supposed “benefit” of taking a task off your plate is really just a glorified feature without that essential emotional element. And we can’t have none of that “glorified feature” nonsense when we’re trying to make bookoo bucks, now can we?
When you’re doing this for your own copy, just remember that the answer to each “So what?” needs to talk about HOW the particular benefit solves (one of) your prospect’s problems.
In this case:
The Problem: Not having enough time to do the shit they really love because they’re spending even the most hoppin’ Saturday nights (Does anybody say “hoppin” anymore? Did they ever…besides my Dad?) chained to their MacBooks resentfully pounding out sales copy
The Benefit: Hiring me means THEY DON’T HAVE TO DO THAT. and THEY CAN GO OUT AND ENJOY THE FUCKING PARTY, MAN…LIKE A GOD DAMN NORMAL PERSON. 🙂
Now, the point of this blog isn’t that you need to sit at your laptop all day muttering, “So what?” ’cause that’d be freakin’ weird, weirdo.
The point is I want you to remember that YOUR BENEFITS ARE WHAT SELL YOUR STUFF. As the famous Zig Ziglar said in that super wise quote up top, we buy based on emotion first, and then we try back it up with logic.
Benefits are emotional. Features are logical.
Without solid benefits, nobody’s buying.
Not even if you’ve got the most amazing, well-thought-out, slaved-over-for-months, wrapped-in-gold offer. And not even if you’re promising iPad Minis with every order. (Okay, maybe then. But are you really gonna do that? ….And if you are, will you hook a girl up?)
So next time you’re wondering if your sales page is lacking or why a seemingly stellar, super hot offer isn’t racking up 0’s in your bank account, go back to the basics & shine up your benefits. Give them the extra love & attention that they deserve and ask, “So what?”
You – and your business – are worth the extra couple minutes it takes to dig deeper + discover the real reasons people will want what you have.
And of course, don’t forget to go forth + deliver on your promises, too. Grateful-clients-to-be are waiting.
Dig this post? Tell me about it, sugar.
Try the “So What?” exercise above and post your results below. I’ll give the first 5 lucky ladies a FREE QUICKIE REVIEW of your bennies, entirely on da house. Aaand…go!
by Erica | Apr 8, 2014 | Business Design, Copylicious, Inspiration
Apparently, I’m getting older.
Two weeks ago, I was lounging in Cabo San Lucas, Mexico, delightfully marinating underneath the palm trees with my 2 besties who are also late 20-somethings. I was rocking my low-rise denim cut offs and gladiator sandals and flowy top and feeling generally okay about myself, in spite of the fact that it was spring break week and everybody everywhere was about 10 years younger than me.
I didn’t really feel any “different” – at least, not until we hit the town later that night, still in our low-rise denim. Still in our gladiator sandals. Still in our flowy, oversized tops.
‘Cause every other chick in a 2-mile radius? Every other chick was sporting a crop top and high-waisted denim cut-off shorts that would probably get you arrested most places in the U.S.
Don’t get me wrong – they all looked beautiful. I think the look is cute. And especially cute on Amazon-esque, tan, thin 18-year-olds.
And it wasn’t like each girl wasn’t giving it her own unique twist. Nobody was wearing the same crop top, or the same pair of denim cut-offs. Some crop tops were basic, some were patterned. Some cut-offs were white, some were shredded, some had cool, vintage looking patches. But still…it was like there was some Cabo uniform I was unaware of, and it made me mildly self conscious.
But a funny thing happened when we went out in Cabo. We found ourselves swarmed by people (guys, girls, locals – whatever) wanting to talk to us + get to know us. Everybody told us we looked friendly and “different” (or, y’know, maybe we just looked old enough to wield an AmEx…I don’t know).
Either way, the fact that we were a bit older, and not dressed like everybody else…turned out to be a wonderful conversation starter. An asset, if you will. (Not to be confused with an ass-et.)
And all of this, naturally, got me thinking about business. Ladies, honestly: It’s so easy to get lost in online business. It’s so easy to become the “Cabo Girl” – blindly following the trends and desperately trying to make them your own…but still looking like everybody else in the end.
There are so many people who run similar types of businesses, write the same kinds of blogs, have the same style of website, package their shit in similar ways.
Which is fine. And expected. You shouldn’t have to reinvent the wheel as an entrepreneur, especially when there are proven systems/tactics/tips that work (in fact, I’ve written about this before).
The real problem is that there are so many people who create businesses, websites and blogs and all these things without a real, clear sense of their brand. They don’t know WTF sets them apart, or how to showcase that in a way that’s fun + exciting + unique. They just decide to embody a certain trend because they saw it on Lookbook.nu some forum, or somebody else’s blog.
I know I’ve talked about it before (in a slightly different context), but I truly believe it’s the “little things” that make us feel the most polished + put together – the most “us.” IRL, I mean like…manis + pedis. Hair color + style. And blending classics + trends together to create one-of-a-kind ensembles. And rocking super low-rise denim even if it’s not “the thing” anymore, just because you love it.
I believe it’s the same online. The key to standing out is all in the little things, baby.
Here are a few (little) ways you can add more delicious YOU-ness to your brand:
1. Name Your Client Documents
Most of us send our clients documents at one point or another – be it an intake form or a coaching agreement. One way to stand out from the competition is to give these necessary (and often times, boring) docs interesting names. For example, I recently changed the name of my “intake PDF” to “Beat Sheet,” which is a Hollywood term that refers to an outline where each major plot point gets it own bullet point. Since the point of my intake form is to have my clients dish on everything that ever happened to them ever (in terms of getting to where they are today in their business) and all the minute details of their dream clients + specific offerings, it makes sense to call it a “Beat Sheet.” It gives me an outline of their story and their business – and gives me a place to start writing the script (their drafts). The name is also totally in line with my brand. (Have you peeped my bio page lately? One of my first lines is about how I believe online business is like one big, sexy Hollywood shindig.)
2. Re-name Your “Tribe”
Does anybody else cringe when they hear the phrase “tribe”? I do! I don’t know if it’s just ’cause I’ve been online for awhile, but it seems so trite, passe and…yesterday. (It also makes me think of the Cleveland Indians, which, y’know is fine, but probably not what you’re going for.) Why not switch things up + describe your peeps in a new way? Y’know, something like posse. Clique. Or entourage (which is, coincidentally, the one I’m newly trying on…but maybe only ’cause I think Erica’s Entourage sounds really fucking cool. Or maybe because I have a serious addiction to alliteration. Like, might need rehab addiction. But anywho.) How can you give your people a unique moniker that’s not only intriguing to them, but contains a nod to something you love, too?
3. Create A Signature Sign-Off
Everybody needs a signature sign-off – a few word ditty you can use at the bottom of blog posts, emails, documents – whatever! This is something I occasionally work on with clients, but I didn’t realize until last week when I was updating my Mailchimp autoresponders that I don’t have one. And the more I think about it…the more necessary I think it is. Especially if you’re a personality-driven brand. Luckily, your sign-off doesn’t have to be crazy, or even that clever, to be effective. It can be an easy way to show off your personality (got a phrase/word you always use? throw it in your siggy!) and what you believe in.
You could say something like…
To more [thing you love #1] and even more [thing you love #2], Your Name
In [thing you believe in #1] and [thing you believe in #2], Your Name
Another idea? Keep the same basic structure as one of the above, but switch it up depending on what you’re writing about. If you just drafted an email newsletter all about Beyonce and the super cool un-marketing strategy she used for her last album launch, your sign-off could be like: “To Beyonce and keeping people on their toes.”
4. Amp Up Your Packages
Since everybody + their mama has packages these days, this is one place you definitely gotta step up the “You-ness.” Even if you’re selling the exact same package as someone else, you can give components of your package fresh new nom de plumes to keep things interesting. Like, how ’bout ditching the 30-minute “Discovery Session” for a 15-minute “Champagne Chat”? Also, make sure the package has a cute, catchy title. For example, my packages “Overnight Celebrity” and “The It Girl Experience” are both totally in line with my brand and my personality. (I seriously listen to the Twista song on the regular, ’cause I’m a weirdo.)
Inspired? Here are two big caveats I want to mention.
1. Add as much “you” as you want – but keep it cohesive.
Once you get the ball rollin’, it’s almost too easy to get carried away. Make sure that when you’re injecting personality into your brand, you’re sticking with 1-2 major themes. For example, you shouldn’t call one package something to do with vampires, and another one something about rock n’ roll. Unless, of course, your brand mascot is a guitar-wielding bloodsucker. Then, by all means.
2. You don’t have to do every single one at once, or at all.
Remember the girl in high school who went all out, all the time – rocking a mohawk, ripped fishnets, black lipstick, black ties, dog collars and spiked out hair….almost every single day? Okay, yes. That girl was me. But that girl was also a bit overzealous…and ended up looking ridiculous in far too many photos that are now encapsulated for life. One or two “accents” is all you truly need – in business and in life. Choose the two that most speak to you, and start there.
Your Turn!
Do you have a cool, quirky or memorable brand element that’s totally you? Inspired to create your own after this article? Tell us about your experience in the comments!
P.S. If this kinda stuff intrigues you, I dive wayyy deeper into adding your unique interests + personality into your copy in my e-book, Crushworthy Sales Copy 101. For just $5, you can learn how to brainstorm loads of ideas for sweetening your copy with more you. Click to learn more.
by Erica | Feb 18, 2014 | Business Design, Inspiration
So you don’t have the purrr-fect business name or tagline….and it’s driving you bat shit.
You also have no clue what in the actual fuck to call yourself (’cause coach is sooo cliche and requires ten minutes of explanation). (Also: I’ve always wanted to say “what in the actual fuck.”)
And it’s not just the words that have you stumped. You constantly switch around your packages & services. Your site is like a Merry-Go-Round. You’re obsessed with an idea one week and totally over it the next.
Why all of this craziness & bipolar-ness in your biz?
You’re expecting that everything’s gotta be AMAZE right out the gate.
You’re far from ignorant. You know the importance of fabulous design + kickass copy (hence why you’re here, am I right?). You aren’t oblivious to the fact that your website is your online, 24/7 “sales person.” YOU KNOW.
The problem is you might know a little too much. And instead of inspiring you, you’ve let all the noise become one more reason to procrastinate. “Well, I don’t have my core message drilled into 1-2 sentences soooo I certainly can’t post about myself in that new Facebook group…” “Well, I don’t have a super cool tagline so I definitely can’t put my site out there…”
Here’s the thing though: You don’t have to have the perfect ANYTHING to launch your site or share your message.
And if you wait for the impossible ‘perfect’ copy/tagline/title to materialize….you’re missing out on hundreds of dollars in sales.
We learn by doing, and once we take action…things become so much clearer. Think of it this way: You can’t grow by hanging back sippin’ on your cranberry vodka, saying, “Next song…I’m out there,” while your competition is shakin’ their booties & landing all the hotties on the dance floor.
Or, you know…clients. On the Internet.
Once you actually START, you’ll learn what you like & don’t like pretty quickly. And you can refine from there.
If you don’t ever actually get out & DO IT, you’ll never figure out that maybe you really DON’T wanna coach 20-something women because they can’t actually commit to paying you a significant sum every month.
Or you’ll never realize a certain part of your signature package is actually super tedious and boring and YOU HATE IT and your life would be a million times easier if you just CUT IT OUT (and the beauty of being self-employed is that you can!)
Yup. A lot will change when you start to actually work in your business. And that’s good. It’s supposed to.
You will change, too. And that means you can switch things up as often as ya like.
You don’t have to love every part of your business right away.
You can tweak, and keep tweaking, until your design, copy and packages are perfect – for now.
‘Cause even then, one day what you THOUGHT was immaculate will become stale & need an makeover, too.
Basically: You’re the boss & you get to call the shots. You can pivot into a totally different niche if you want. You can scrap everything & come back bigger & better (or smaller & leaner, if that’s more your style). Established business owners restructure their empires all. the. time.
You DO NOT have to have it “all together” to start making money or run a business. Period.
I know I sat in the “what should I do?” camp for almost three years. Three years I spent working my tail off for other people, writing about things that the end of the day didn’t matter (but for realz – I know sooo much about Kim Kardashian it would probably scare you).
And even now, over a year into my biz, I’m still toying with my packages & services & overall brand message on the daily – getting clearer and discovering what parts I like best (and ditching the rest like last year’s [loved yet worn-down] TOMs).
Case-in-point: I recently switched up my Overnight Celebrity package to better accommodate my clients’ needs. It now include 3 pages of compelling copy – a sexy sales page & mind-blowin’ bio, and the NEW haute home page. I realized that most business owners wanted/needed all three pages, and thought I’d adjust the sails to try out this new model.
This updated package helps you get the 3 basic pages you need for your site outta your head & onto the web so you quit fussing over having it all “just right.” It’s quick + clean + easy. And it allows you to start RUNNING a REAL business instead of just thinking about it.
So basically what I’m saying is that NOTHING’S ever going to look or read just the way you want it.
So what you gotta do is hit the ground running (or sashaying, if you’re in heels) & just put SOMETHING – ANYTHING – out there….and THEN gauge how it feels.
You don’t know what you don’t know. And you won’t know until you start.
Your Turn //
What’s the ONE THING you’re not releasing to the world because it’s not “just right”?
I want you to challenge yourself to…
1. Stop playing with it.
2. Launch it. Publish it. Announce it.
3. Wait a week. Come back to it. How does it feel now? Is it still “missing” something? Is it still feeling off? Did that thing you were obsessing over really matter that much? Chances are….probably not.
4. Repeat with each thing that’s holding you back in your business.
Has the quest for perfection ever held you back? What did you do to overcome your fear? Talk to us about your “Just-DID-It” moments in the comments. (Full disclosure: This blog post was one of those “ship before you’re ready” things. I wrote it in about an hour – and most blog posts take me up to 3…which is NOT a plan of action I recommend.) xo
by Erica | Feb 3, 2014 | Business Design, Inspiration
For most of us, entrepreneurship isn’t a choice. It’s more like…destiny.
Take me, for example. Entrepreneurship is literally in my blood. I grew up in a household with a trophy entrepreneur at the helm (read: my dad has run his own business over 20 years). And as a daddy’s girl, I knew I wanted to “be the boss,” too.
And then it kinda-sorta happened. In 1998, it became quite clear I was destined to create my own career. That was the blissful year my parents bought AOL + I realized there was an entire buffet of information at my fingertips (even if said information was written in Comic Sans font against a starry black background – eek).
I already labeled myself a writer, but the Internet opened up a whole new world for me + a whole new way for me to create – and write. I would stay up until the wee hours of the night feverishly writing + researching. And later that year, I birthed my first e-zine – which I sent through AOL’s shitty mail servers to over 2,000 people – about fashion + beauty (which, at the time, included haphazardly written reviews of Candy Kisses lip gloss + Urban Decay nailpolish, natch).
And I fell in love. I got such a rush from bringing my creations to life + receiving feedback on my writing + ideas from tweens around the globe. I even pitched a national glossy + was contracted to write a full-page article on how other kids could create their own ezines + share their passion for whatever-the-heck they loved.
I was 11.
Yep. Entrepreneurship was clearly my path. Creating on my own terms was my one true love.
Unfortch, my ezine folded in 1999 (which I’m pretty sure is the actual term I used at the time even though I proooobably had no clue what it meant), when boys + middle school drama became more important than writing articles about how to give yourself an at-home facial with just a big bowl of steaming water (this was revolutionary stuff, you guys).
Once ‘real life’ set in, I simply couldn’t keep up.
And that’s the thing about entrepreneurship. Being “the boss” of something is helluva lot of hard work – and it doesn’t stop when life starts.
If you wanna “make it” as an entrepreneur, you have to live + breathe entrepreneurship day in + day out. You’ve gotta put a ring on it.
I know most of us get into business for ourselves to be ‘da boss. Sometimes it’s ’cause we’re too wild for the office, sometimes it’s because what we’re great at is a career we have to invent ourselves.
Whatever it is, though…a lot of us are drawn to the freedom entrepreneurship promises.
But there are downsides to this do-what-you-want lifestyle that a lot of people don’t talk about. Mainly? It’s work!
You don’t just quit your job, launch a business and then throw yourself a little party ’cause you’re done.
(Although I do recommend working in your sexiest party dress, always.)
Running a business takes consistent effort on the daily. And just like any other long term relationship, it’s going to have its pitfalls.
Sometimes this means you have to face client meetings + deadlines the morning after a devastating fight with your boyfriend that had you up til 4am with mascara dripping down your face.
Sometimes it means that bills sit untouched in your cutesy “Inbox” desktop organizer for far too long because they simply can’t get paid right now.
Sometimes it means you’re sick for two weeks with the flu + nothing gets done (especially if you haven’t scaled your business in a way that allows you to make passive income).
Sometimes it means you’re buried under a darkening cloud of depression or debilitating anxiety – and yet if you want to bring home the bacon (literally and figuratively), you have to smile + pretend it’s all gravy when really you’d rather do anything but explain your refund policy to another potential client ever again.
You’ve got to commit to be there for your business everyday. Sickness + health. Richer + poorer. You know, alla that.
Now. I do not mean you have to run yourself down + put your self care or your health on the back burner to sustain your business. (Read my old post, “Are You Being Codependent In Your Business?” to find out why that’s a horrible idea.) What I do mean is that you have to accept your life is not going to stop just because you have your own business – and that having a business “launch” isn’t the end of your work. It’s just the beginning, babe.
So, the number one thing you gotta know before you start a business? You have to want it every day + not just when things are easy.
Sound familiar? Well, it was inspired by this quote, from one of the most famous love stories of our modern age: “So it’s not gonna be easy. It’s going to be really hard; we’re gonna have to work at this everyday, but I want to do that because I want you. I want all of you, forever, everyday. You and me… everyday.” – The Notebook
So tell us: Do you want your business bad enough?
Your Turn! //
What’s ONE THING you’ve done in your business that proves you’re in for the long haul? Plop a comment below + tell us about your commitment to your business. Make it official, yo. Then, be sure to SHARE + LIKE this article to let others know you’re in it to win it!
copywriter for lady rebelles, trendy tastemakers + spiritual sellers.
