by Erica | Nov 12, 2013 | Business Design, Inspiration, Mind
It’s Mind Candy Monday – except it’s Tuesday!
Better late than never, right? Enjoy sweets!
Everybody’s talking about charging premium prices. Growing bigger. Larger. Faster. Stronger. (Oh, wait. That last part’s a Daft Punk song. But you get the idea.)
Honestly – if you’re a newbie to business like most of my clients are – all this talk about leveling-up and charging what you’re worth and all that can feel terrifying. It puts a lot of pressure on somebody who is only trying to learn the ropes.
That’s why I was super stoked to hear Daily Whipstress + the second business coach I ever encountered Erika Lyremark say on a call recently, “Enjoy the slow grow.”
Ah, the slow grow.
Slow is not a word we hear everyday in business, now is it?
But yet taking time to slowwww down & revel in the moment is essential.
Think about it:
This is just the beginning, sweetcheeks. And it’s the beginning of something beautiful. Just like the first few weeks of a new romantic relationship are both exhilarating and slightly OMG-I-may-pee-my-pants terrifying, so are the first few months (or even years) of business-building. It’s something new. It’s something different.
And – don’t you dare forget – it’s something not a lot of people are so lucky to experience.
So this is your permission to take it easy, sugar.
If you can’t run with the big dogs, you CAN enjoy life on the porch.
You do NOT have to go crazy & “upgrade” your products/websites/prices every few months.
You do NOT have to make six figures this year (especially if you can’t even steadily make five).
You do NOT have to quit your job if you need it to feel safe & cared for (not to mention sane).
You do NOT have to charge premium prices if the thought makes your skin crawl.
Instead, I invite you to just breathe into & enjoy this exciting time in your business. You have a lot to learn – but also oodles of space to grow.
So savor it, and remember IT IS NOT ABOUT THE END RESULT.
It’s all about the journey, baby.
(Also: PORCH SWINGS. Who doesn’t love porch swings? Those big dogs out in the yard give up the comfort of PORCH SWINGS. So whose really winning, amiright?)
by Erica | Nov 7, 2013 | Business Design, Copylicious, Inspiration, Mind
Lately, a lot of people have been asking me how I do it.
And by it, they don’t mean..like, IT. (Cause that would be rude. And weird. And probably result in me filing a restraining order.) They mean how I run my business.
And honestly? It kinda sorta trips me out. People are asking little old me for advice on running a business? At first I think, “What the hell do I know?” and then I take a moment. And I realize…Wow. I may not know everything, but I know a helluva lot more today than I did a year ago, or even 3 months ago.
What’s even crazier is that not only do I know business a lot better than I did a year ago, I know myself a lot more today than I did a year ago.
Honestly when I first started copywriting, I was doing two things:
1. Trying to be like everybody else
2. Trying NOT to be like me
Okay, it’s not like I was actively trying NOT to be myself. But I definitely wasn’t looking inward for answers (like I suggested you do through meditation right over hurr).
At the beginning, I think I truly believed that somebody else had some super-sweet secret that would immediately make my business blow up like a sorority girl after the holidays.
I think a lot of us feel that way at first, when encountering new things with fresh eyes for the very first time. (Anybody else totally have a Madonna moment? Ahem. Anyway…)
It seems like everybody has it together & you’re just kinda making it up as you go along & praying the whole operation doesn’t fall apart.
Newsflash: We’re all making it up as we go along.
(But that’s another post for another day.)
So first, I realize that nobody really knows much more than I do. AND THEN I realize that by being me & bringing what I do know to the table, I’m actually doing oodles more good than I ever could hiding behind my MacBook never making a peep.
SO. I took my own advice, and tuned inward to try to ferret out what makes so me uniquely Erica Lee.
And a funny thing happened: I realized that a lot of the things that make me different and awesome at what I do are things I used to dislike about myself.
Ouch, right?
Well let me further explain. Below are a few things I used to loathe about myself, and how they actually make me da bomb at what I do now.
1. Being “overly sensitive” (& crying a lot) seemed dorky & got me picked on a ton.
Now it helps me connect with healers, coaches & therapists & truly understand where their market is coming from because I feel for other people and I’m not without my own problems.
2. Being so in tune with others’ emotions whenever I was in a room with them made me feel like a weirdo, and a people-pleaser (always trying to make the other person feel at ease, although that’s not my job).
Now it helps me read a potential clients’ energy so I can easily decide 1. If we’re a right fit and 2. How committed they are to moving their business forward. (Because you gotta be committed ya’ll. Again, another post for another day.)
3. Feeling – like really, truly, deeply – for other human beings & my freakish ability to slip into their (metaphorical) stilettos (and/or TOMS, if that’s more their thing) made me feel emotionally heavy allllll the time.
Now it’s such an asset to be able to truly connect with business owners and feel the passion for what they do. SUCH. An. Asset.
4. Desperately wishing to be “like other people,” stalking the Instagrams and Tumblrs of gorgeous girls who seemingly had it all (natural beachy blonde waves and a wardrobe Rachel Zoe would envy? Life is so unfair!) & studying them like crazy used to make me feel insecure & different.
Now, I realize my fascination with pretty things and pretty people is based mostly on my desire to know what makes us all tick. And now this deep psychological desire to truly know what determines human behavior helps me do stuff like figure out makes Suzy Q’s coaching business (and sassy lil’ Suzy Q herself) radically different than Suzy A’s coaching business. I’m able to easily see the differences in people & what makes them so darn amaze. And I think I help boost my clients confidence as a result (and rightfully so!) I’ve had many-a-client tell me that after I wrote their bio pages, they totally wanted to befriend themselves. (And not just befriend, but BF-Friend.) Talk about a compliment!
All of this has opened my eyes so much.
In fact, I’ve embraced the idea so wholeheartedly that I’ve decided loving (+ capitalizing on) that thing that makes you a weirdo is a part of my core message.
(And I gotta say, it’s been sooooo much fun helping others discover that “thing” with my Mini Message Sessions which I’ll be offering again soon!)
Now, since you’ve made it this far, I’m gonna go ahead & assume the idea intrigues you. SO. I want you to take a moment today to sit, center yourself + take a few deep breaths. (No, really. Don’t just think about it. Do it, lady!) And then, repeat the following:
I am okay just the way I am.
I can become successful just by being me.
Nothing about me needs to change for me to have a thriving business. NOTHING.
Don’t you feel better already? I thought so!
Your Turn! //
I’d love to know what it is about you that makes you so damn weird – and how you can use that in your business. I challenge you to brainstorm at least one way to totally rock your individuality in your biz. Share it with us in the comments!
I’m Erica Lee Strauss, pixie-sized copywriter, word weaver & marketing maven. I help women entrepreneurs craft conversational copy that sells. I want to live in a world where women rule, people aren’t afraid to say “I love you” and sequins can be worn year-round, without question.
When I’m not working out, downward dogging on my yoga mat and tinkering away on my MacBook, you can find me laughing with friends in the sunshine, sipping chai tea or ferociously writing in my journal. Or shopping.
Keep up with me on twitter @ericaleexo or come hang out over on the Facebook page.
by Erica | Oct 28, 2013 | Inspiration, Mind, MoneyMoneyMoney
I grew up in a home where it was not okay to buy brand name things. True story.
(Paradoxically, we were also “not allowed” to shop at Walmart. This may or may not have totally messed me up. But I digress.)
Obvi, this sent a pretty mixed message to a growing girl. It was almost, dare I say, detrimental to me – especially in junior high – when all my friends were wearing Victoria’s Secret G-strings, Abercrombie tees, washing their bouncy, voluminous hair with Pantene Pro V and spritzing themselves with their mom’s “Chanel No. 5”). In my house, spending more than $29.99 on jeans was a near sin.
Except on days it wasn’t.
Every so often, my mom would decide she just had to have something. So, we’d go on a shopping spree. And while we never ended up at the mall like I always prayed, I was still usually over-the-moon grateful. Who cared where I was? I was shopping, baby.
Although the trips were fun, the fun was short-lived. As soon as we stepped outside the store with our treats + trinkets, my mom would flip the script. The stipulations would come. “You know you can’t show this to your dad,” she’d say on the ride home, as I was proudly fingering my latest spaghetti strap tank in the backseat. (My mom always drove me around like a chauffeur. I still don’t quite understand why.)
This wasn’t surprising.
I knew the drill. We’d be able to fondle and fawn over our new purchases in the car, but as soon as we pulled in the driveway, they all had to be packed away.
Then, as a ritual, Mom would check to see if Dad was inside, and if he was, the bags would have to sit in her minivan until he went to sleep and we’d sneak them in stealthily.
Yep. Dad was the worst about spending money.
In his mind, money should only leave our pockets if we were buying something absolutely pertinent to survival. Anything else was deemed unnecessary. Frivolous. And downright selfish.
But you know me. I’m a bit of a rule breaker. And I have never felt the same way as my parents in that department.
Except…actually, I realized last week – I do.
Last week I went on a mini-online shopping bender.
I spent a nice wad of change ON MYSELF. AND on things that I didn’t absolutely need or I’d go hungry/lose my home/not be able to get around. I got a few “trendy” pieces of clothing and a few “basics” I’ve been eyeing for a long time. It all sounds super sensible on paper, and to most people, it probably wouldn’t be a big deal.
But for me? It set off all my crazy internal programming in a major way. Seriously, an immense amount of guilt, shame & overall “icky” feeling kicked in almost as soon as I clicked the “check out” button.
It hit me like a punch in the stomach.
I just felt really fucking guilty for spending money on myself.
Logically, it was ridic. Here I am – after working myself to the bone for the last three months – finally buying myself something nice with money I made with my own two hands (literally…typing is quite a laborious activity for los manos!). (Oh, and did I mention it’s also my birthday next week? Yeah. That, too.)
The thing about irrational beliefs like this is that we know they’re irrational. In my mind I was thinking, “Seriously, any balanced, “spiritual,” normal human being would NOT be freaking out like this” – which honestly only made me feel worse. But for real, why should treating myself to a little somethin’ somethin’ make me feel terrible instead of amazing?
Well old habits die hard, ladies.
I kept thinking over & over: Am I really feeling guilty for buying a hot pair of nude flats I’ll probably wear 100 times in the next year? Am I really beating myself up over purchasing a graphic sweatshirt that says “stay weird” – one of my fave phrases of all time? …Really? Am I?
Oh, but I was.
Even worse, in that moment it hit me: I realized that this “spending money is bad” mindset totally spills over into my business.
Like, I often “talk myself out of” buying the good shit. The fab website. The premium session with the photographer who I know would knock it out of the park. The biz coach w/ the high price tag but phenomenal, life-changing results. (Although there must be a disclaimer on that one. I know that there are times a couple extra zeros tacked on the end of a price not equal a better quality experience. But I also know that sometimes it DOES.)
However, like what happens after most mini-meltdowns, I actually came to a moment of clarity.
Something kinda sorta miraculous happened.
I took a step back. I asked myself why I was truly feeling bad.
And then I realized two undeniable truths:
1) this was an old bullshit mindset + my ego trying to sabotage me feeling and looking fucking awesome (read: changing!)
2) everything I bought I bought because it made me feel fucking awesome + that was absolutely something to feel good about
While comforting, my guilt did not immediately dissipate after these realizations. But it did bring those insights to light.
So, like any balanced, spiritual person would do (wink face!), here I am, (attempting) to make a vow to myself to stop this shopping guilt nonsense.
From this day forward, I vow to give myself permission to purchase & wear things – heck, even eat things – that are high quality JUST BECAUSE I can.
I hereby promise myself to never again let my old thought patterns convince me I should feel bad for choosing Prada over Payless – in business or in life – if it’s what I truly want.
I truly believe that as long as I’m not spending out of my means or being manically reckless with my moolah, I have a RIGHT to want (and have) the best. Creme de la creme. Top shelf shizz, y’know.
But, a word of warning to any of you ladies reading this like, “Yes! I knew I should put that coaching package on a line of credit! Thanks, Erica!” This is NOT a permission slip to put things like y’know, paying bills or having enough cash to buy toilet paper at the bottom of your To Buy list. Those things – the essentials for survival – NEED to take precedence over anything else. They just have to.
I’ve done the whole “Oh I’ll just buy this fancy dinner and then..I don’t know…eat Ramen noodles for a week if I have to.” No. Just no.
If a true lack of money is what’s preventing you from investing in yourself or your business – keep it that way. Get to a place where you actually have extra bucks in your checking account to spend.
BUT when you DO have a cash cushion?
Don’t be afraid to splurge every once in awhile. Don’t be afraid to let yourself buy the designer jeans because you know damn well you’ll wear them much longer than the Target cheapies.
So, how do you know when to choose Prada over Payless?
Here are some hard-n-fast rules:
1. You have the money. (Duh, right!) But I mean like, it’s not on credit or stretching you far beyond your means.
2. It will help you make MORE money. (Although use some serious discretion on this one. While I’ve never regretted taking a business or copywriting course, I have absolutely regretted doing it at the time that I did. Don’t do it when the money is tight, yo.)
3. It’s something that you know you’ll use, over & over & over again. I am all about quality shoes, coats & jeans. Because I wear them all. the. freaking. time.. and they still look awesomesauce. Quality is worth paying more for.
Your Turn! // Do you have any guilt around spending money on yourself? How do you gauge when you should splurge and when you should pass? Tell us in the comments! xo
I’m Erica Lee Strauss, pixie-sized copywriter, word weaver & marketing maven. I help women entrepreneurs craft conversational copy that sells. I want to live in a world where women rule, people aren’t afraid to say “I love you” and sequins can be worn year-round, without question.
When I’m not working out, downward dogging on my yoga mat and tinkering away on my MacBook, you can find me laughing with friends in the sunshine, sipping chai tea or ferociously writing in my journal. Or shopping.
Keep up with her on twitter @ericaleexo or come hang out over on the Facebook page.
by Erica | Oct 21, 2013 | Business Design, Inspiration, Mind
Source: PinterestI’m not much an advocate of one-size-fits-all stuff. Blame it on the fact that I’m 4’10” and anything made to “fit all” seriously DOESN’T fit me, but it’s just so not my style.
However, there are exceptions to every rule.
There’s only ONE thing that I believe is truly non-negotiable in an entrepreneur’s life. One “one-size-fits-all” piece of advice that I truly believe works every single time.
Ready for it?
MEDITATION.
Oh yeah, baby.
BUT. I know, I know. So predictable, right? Well, yes and no.
I know meditation is no secret in the circles you run in. It’s widely talked about + accepted as “the thing” to do. It’s cool. It’s hip. It’s almost – dare I say – trendy. (The horror!)
But it’s my reasons for choosing meditation as the non-negotiable part of my business that make what I’m about to say less “woo-woo” and more, um, “wow, this crazy biotch might be onto something!”
4 reasons I think entrepreneurs should make meditation their #1 biz priority…
1. because you already know the flippin’ answers (even though most of us still desperately grasp for solutions on the “outside”) – Imagine how much cash you could save on courses and e-books if you just flipped the switch on your Macbook Pro, and tuned into your own intuition every once in awhile? Innate trust is essential in this profession.
2. because you’ll be able to access your true voice SO much easier – I know “finding our own voice” (which, BTW, gag me – that phrase is so overplayed!) can seem futile when you’re immersed in a sea of content everyday. Make it easier on yourself by taking a time out everyday to shut the other voices out, and focus inward on your own. Ommm’kay?
3. because it’s easy to get frazzled living the lifestyle we live – When I meditate on the reg (which for me usually means two 10 minute blocks a day), everything else seems to magically come together. I don’t get so pissed off that the line at the pharmacy winds around the block. I have more life in me to do things like prep a fantastic, homecooked meal of organic chicken and asparagus sprinkled with a dash of salt and pepper, or tackle rush hour traffic to hit the elliptical and jam out to my latest Spotify playlist. Ideas come to fruition near-effortlessly. And I always have MUCH better hair. (I don’t quite know why, but it’s true!)
4. and NOT because I said so – ’cause the main message here is to FOLLOW YOUR GUT and NOT blindly take advice from others – even super smart ones *ahem*
I talk with so many women who I can tell aren’t looking within for the answers before they start seeking outside advice. And when that happens, and you forget to check in with the person who has to actually deal with the decisions you make (aka you!), disaster ensues.
You’ll take course after course and just become more confused as a result.
You’ll start soaking up everybody else’s ideas – and forget that the best thing you have to offer is your unique perspective.
You’ll do things because so-and-so said so and not because it makes sense for you.
Yep. You already know all the answers.
And the best part? Meditation will help you discover them.
Your only responsibility from there is to take action + get ta makin’ your dreams come true!
Your Turn // Do you have a non-negotiable in your life? What do you have to do in order to function at your absolutely most fab?
BONUS!
If you’re a total newb, here’s a great little tutorial about mindfulness meditation, which is by far my favorite kind.
xo Erica Lee
P.S. If all that stuff up there about being confused made you nod your head in (downtrodden) agreement, I’ve got a fun little offer for three more people. It’s called a “Mini Message Makeover” and it’s all about working 1:1 with me to hash out the “biggies” – your biz message, your sexy cocktail pitch – and we’ll even uncover exactly what makes you so damn awesomesauce. Other surprises included. All for $100. Check it out here!
I’m Erica Lee Strauss, pixie-sized copywriter, word weaver & marketing maven. I help women entrepreneurs craft conversational copy that sells. I want to live in a world where women rule, people aren’t afraid to say “I love you” and sequins can be worn year-round, without question.
When I’m not working out, downward dogging on my yoga mat and tinkering away on my MacBook, you can find me laughing with friends in the sunshine, sipping chai tea or ferociously writing in my journal. Or shopping.
Keep up with her on twitter @ericaleexo or come hang out over on the Facebook page.
by Erica | Sep 28, 2013 | Inspiration, Mind
I think one of the biggest obstacles I face as an entrepreneur – especially as a writer-entrepreneur – is the fear that everything I could possibly say, all the value I could possibly give, has already been said or done (or, specifically, written) before.
This idea paralyzes me. It stops me from creating for this blog. It stops me from reaching out to new, potential clients. It stops me from doing my best work for the clients I already have, when dirty thoughts like, “Well, this other copywriter would surely know how to say this better than I can and so I must be a really fucking shitty writer!” sneak all up in my brain uninvited.
Frankly? Feeling like it’s all been done before really fucking sucks.
It sucks because I’ve been an online entrepreneur and writer since I was 10 years old. It sucks because I ran my first e-zine at that same age, and knew right then and there I wanted to leverage the Internet somehow to make money (this was in like 1997 or so, mind you). It sucks because when I sat behind my big old grey box wearing my jellies shoes and slap bracelets and created those cutesy little online magazines in 5th grade, my favorite part was writing the ads I posted across different AOL message boards (the Style Channel, anyone?) (BTW, AOL message board ads of 1997 are the online sales pages of today. Truth.)
It sucks because I can’t really imagine myself doing anything other than writing. (And trust me guys, I’ve tried. And it’s all been in vain.) It sucks because – as much as I absolutely adore the Internet & the freedom & wondrous ideas & experiences & friendships & information it’s given me – if I didn’t spend so much time on the Internet, I would probably still feel at least somewhat original. (I actually wrote a blog post on my blog about whether you can really be unique on the net….back in 2010.)
But when you have an entire world wide web of information (and, mostly, writing) at your manicured fingertips? It’s easy to feel like you are really nothing but an imposter. A fake. A total rip-off of someone else.
How many of you have come up with what you thought was the absolute perfect idea for a blog post, or a super-sweet new service…only to do a quick Google search& stumble upon 3-10 others exactly like it?
I know it’s happened to more than one of us.
And it doesn’t feel good. It feels fucking terrible.
We creative types like to think we’re original.
And smaht. (Yes, smaht. Just like my Nana on Martha’s Vineyard would say.)
And different. And wise. And just plain…awesome.
So finding out that in fact, most of what we want to say or produce has indeed already been said or produced before?
It stings. It hurts our little creative hearts.
But there is indeed a silver lining to this sob story. And that’s this:
Nobody’s ever said it (or done it) like you before.
This simple little mindset shift can do miraculous things for your business. And your self esteem.
For real though. How many of us have only ever loved one human? Or one movie? Or one song?
The same applies to people in business. We like different people, things, experiences for different reasons.
And, if it makes you feel better (’cause all that up there sounds way too woo-woo), science agrees. Studies say people have to hear new information multiple times before it truly sticks.
Like, you could be speaking to someone who has heard the same idea a thousand times before. Likely, you will. But if you’re talking about a subject in a fresh way (which you will be, because you’re talking about it your way), you could say something that finally makes them go, “OMG, I finally fucking get it, dear Watson!”
Now, you don’t want to rob that person of what could be a life-changing moment of clarity, do you?
Exactly.
I know it’s not going to be easy.
I know you’re still going to encounter people and experiences and ideas and go, “Damn it, I thought I invented that!” but you have to remember that THAT’S OKAY.
Because you’re you. And you can only do things your way.
And the world – or, at least, that one person who just doesn’t quite get your thing (yet) – NEEDS your way.
And because Edith Wharton would be very proud.
by Erica | Sep 12, 2013 | Business Design, Inspiration
Many of you know I’m a total pop culture junkie. I worked as a celebrity gossip reporter for almost two years, and in that time, I learned more about celebrities than most will in a lifetime. (I’m also a master Twitter stalker, if you ever need a hookup.)
Even though I no longer spend my days penning pieces about Khloe Kardashian’s latest wardrobe malfunction (you wouldn’t believe how many times that girl’s accidentally flashed a nipple) or Ian Somerhalder’s attempts to save the planet, I’m still obsessed with all things pop.
That said…I HAVE to talk about Miley Cyrus.
I’d honestly been avoiding the conversation for weeks. But given that it’s been weeks and people are STILL talking about her, I feel Miley deserves a little (more) limelight right on this here blog.
But not because I want to make fun of her.
Because I want to praise her.
Hear me out.
People are still shaken up about Miley Cyrus’ shocking VMA performance (which really, wasn’t much more outrageous than Gaga’s infamous meat dress or Kanye stealing the mic from a sweet little Tay Tay Swift, but who am I to judge?)
And now, one thing’s for sure: People love to hate Miley Cyrus.
But there’s a catch. It’s working for her. BIG TIME.
Miley’s new song “Wrecking Ball” is number one on iTunes, and her earlier-released track “We Can’t Stop” is holding steady at number ten.
And did I mention her VMA performance brought in 300k tweets per minute?
Now that’s attention.
So, what lessons can we glean from the former Disney darling?
1. Timing is everything.
Miley released her video for “Wrecking Ball” the same day she got all kinds of cozy with Robin Thicke on stage. And “Wrecking Ball” isn’t just any video – it’s a vid that features the 20-year-old stark nekkid. Not exactly child’s play!
In addition, Miley’s MTV documentary will debut in early October & it’s said to give her fans an “inside look” at life as Smiley. AND the sassy starlet is (conveniently) cooking up a new album “Bangerz” & just released a track list via Twitter.
Now, imagine if she would have waited two or three months to release the doc or promote her album? People may have forgotten. We’re a culture that moves on quickly, to the next “shocking” or “crazy” fad. Miley’s team clearly knows how important it is to strike while the iron’s hot.
2. Know your target audience – and SCREW the rest.
She knows who her music is for, and she’s not worried about what people who WOULD NEVER HAVE BOUGHT HER ALBUM ANYWAY think about her. Easy peasy.
I mean, Miley surely got oodles of attention after her VMA fiasco – and not all of it was positive. Suburban moms ’round the country couldn’t believe that the former Disney star had traded in her country roots and long brown locks for a spiked short cut and, um, twerking.
Here’s the thing, though: Miley doesn’t give a f*ck – and the people her music is made for ALSO don’t give a f*ck. She was clearly trying to show the world she’s no longer a Disney princess, and do you think she cares if she’s pissing off some 40-year-old woman from Nebraska? Nope. Not at all. Said 40-year-old woman is NOT Miley’s target audience.
And while she may have lost a few younger fans (thanks to their mothers banning Miley from their households), the truth is, the people who LIKED Miley’s performance (and they are out there) are HER people. And even people who were appalled by the VMA performance? You best believe they’ll still check out her new album, just to see if they can find anything else to hate on.
3. Create a revolution.
In Miley’s new MTV doc ad, she asks her fans to join her “movement.” She’s not only creating an ideal audience (by vetting out all the peeps who don’t get her new look and act), she’s also asking them to rally around her as she spreads her message of – well, I’m not exactly sure but I think it’s something about NOT GIVING A F*CK – ’round the world.
This isn’t just about Miley. This is about everybody owning who they are and NOT GIVING A F*CK. She’s made it clear this “movement” is for everyone. And any movement rallied around self acceptance is A-OKAY in my book.
Every brand needs a revolution. Every brand needs a foundation on which to stand. The “new” Miley has created her foundation – and it looks pretty darn solid from here.
4. Don’t apologize for who you are.
When questioned about her performance, Miley told reporters she’s just “really f*cked up”. Not exactly the most flattering thing to say about yourself, but she’s OWNING who she is in a huge way. And therefore, she’s attracting other people who own their innate craziness, too. (And let’s be honest: Who isn’t a little cray cray nowadays?)
In other interviews, Miley has openly admitted that while she “wants people to love her music,” she really DOESN’T CARE what they think of her. She just loves music and believes that because she puts so much good energy into it, she’s not doing a damn thing wrong. Intention is everything!
5. Haters beget lovers.
If you don’t have at least a couple people who can’t stand you, you’re not putting yourself out there enough. Miley is a prime example: Her antics have garnered her haters abound.
The catch? Her song sales have only escalated as a result.
You Turn!
What do you think of Miley Cyrus? Is she a marketing genius or just a crazy 20-something? Spill in the comments!
P.S. I now have a few “Quickie” options – easy ways for you to work with me at a lower price point. I’ve noticed a lot of people just need a little help here or there – a tagline idea, or a second pair of eyes to spot GSP (grammar, spelling, punctuation) errors. Well, ask and you shall receive, ladyloves! Here you can peep my two new “one-off” services, Namestorm and the Money Makin’ Makeover.
copywriter for lady rebelles, trendy tastemakers + spiritual sellers.
